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Strategic websites must have clear and consistent branding, diversified content, and a killer homepage to generate leads. What is the first impression your website gives? If it went on a job interview, did it show up in pajamas or in a suit? Your website is your calling card to the internet world. A few key things to look for: clear and consistent branding, diversified content, and a killer homepage.
ESSENTIAL COMPONENTS OF A !
Strategic websites must have
clear and consistent branding, diversiﬁed content,
and a killer homepage to generate leads.
TAKE A HARD LOOK!
What is the ﬁrst impression your website gives? If it went on a job interview, did it
show up in pajamas or in a suit? Your website is your calling card to the internet
world. A few key things to look for: clear and consistent branding, diversiﬁed
content, and a killer homepage.
Clear and Consistent
Professional websites with great
presentation are vital to
capturing and retaining your
It’s important that your website
presents a clear picture of your
company’s purpose and what is
has to oﬀer.
Use visuals to engage your
audience and distill messages so
they can quickly determine who
you are and what you’re all
Engage your audience with
diﬀerent types of content.
To capture and retain their
attention, give them more
than written content.
Include visuals and video
that communicate your
messages and engage your
If your site is devoid of
visuals, you’re likely losing
people due to word
Your homepage is the front door to
your website. Is it professional? Visually
Most importantly, does it invite us in to
learn more? Using a video introduction
or slideshow on your homepage is a
fantastic way to grab and retain
Your homepage should also feature
various calls to action that target
people at diﬀerent stages in the buying
process, so they decide to stay awhile
and learn more…which brings us to our
next topic: how you attract more traﬃc
KNOW YOUR AUDIENCE
You can’t target your audience if you don’t know who they are, so ﬁrst analyze them.
Look at times of day and year your site is most visited. Identify when and through
which channels you’re making sales. Look at the demographics of your audience
(through social media or surveying them on your site).
All of this helps you craft content targeted to your customers and go to where they
are. If your customers are on Facebook, encourage them to like an awesome new
infographic you made.
Start a conversation on the most recent
industry trend on Twitter and use
hashtags to expand and track the
conversation. Post shareworthy photos
on Pinterest for your fans there. And
link these all back to your website!
Go where your target audience is and
invite them back to your website.
Sidebar: Today’s customers want to feel
they are interacting with people, not
faceless corporations. They want to feel
connected to your company as an
individual, so start a dialogue with your
Ask for input and comments and respond
in turn. A diligent and active presence on
social media sites is crucial to your bottom
Use calls-to-action on your homepage and in key areas of your website to keep
prospects engaged and move them through the sales funnel.
You can have a great website, but will lose leads if you don’t ask them to continue
the conversation. Invite people to read your blog, download a free ebook, sign up
for a webinar, or browse your product oﬀerings…and ask for an email address in
Include CTAs that target
people at diﬀerent points
in the buying cycle – blogs
for those just looking for
oﬀers for those looking to
buy, and various content
oﬀerings for those in
Then use their contact
information to nurture
leads until they’re ready to
Now you that you know the
components of a strategic website,
go make yours a lead and sales
And don’t forget the power
of keywords – use relevant
ones that will bring leads
to your landing pages.
ABOUT DIGITAL IMPACT AGENCY
Digital Impact Agency is a creative ﬁrm specializing in interactive media and
inbound marketing strategies for manufacturing and technology companies,
professional service ﬁrms (architectural, engineering, construction, legal and
consulting), nonproﬁts and enterprise companies. We are a team of innovative
entrepreneurs focused on creating the most strategic and eﬀective
communication channels for our clients.