Social media strategy for government businesses

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The Social Executive

Presentation to CeBIT on Digital for Government

Negócios Tecnologia

CeBit
Dionne Lew
Director Corporate Communications

Who is the customer?

What do they want ?
When?
How?

All channels should be underpinned
by strategy

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Even if you want to avoid social media you can’t. Its pervasiveness & power to reach global audiences instantly creates dramatic impacts. Here are 3 reasons you can’t ignore it. 1. You can be drawn in 2. People in your business use it 3. The law says so This is the first in a series of presentations that looks at why you're already in social and gives you a list of important questions to ensure you, your Board and executives know how to answer.

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