Successfultwittermarketing digital marketing paathala

1. Twitter MARKETING
By DMP

2. Why Marketing on Twitter Matters
Twitter is a very powerful tool for businesses
on the Internet. It continuously demonstrates
its superb ROI by driving sales to
businesses because with Twitter you can
extend your reach, create chatter about your
brand, and listen to what customers and the
industry are saying.

3. Why Marketing on Twitter
Matters

4. It is important to focus on creating content like blog posts, templates, and
ebooks that are useful. This will drive people to your website from Twitter.
TYPES OF CONTENT:
Ebooks
and
Guides.
Blog Posts. Content
Creation
Assets.

5. The content you’ve created is fuel to promote your
brand in unique ways on Twitter.

6. When you give
your audience a
peek at what
they’re going to
learn, it gives
them an added
incentive to
click.

7. It’s a really great
idea to create a
custom image so
you have an extra
opportunity to stand
out in a Twitter feed.

8. When you create a Twitter post, your goal is to guide your audience to
perform an action on your website.
THE TWITTER CONTENT FLOW:
Twitter
Post.
Landin
g page.
Lead
generation/
purchase.

10. DON’T JUST TALK ABOUT
WHAT YOU SELL.
YOU LOOK
SOMETHING LIKE
THIS WHEN YOU
ONLY TRY TO
SELL.

11. INSTEAD, ALTERNATE BETWEEN
DIRECT AND INDIRECT SELLING.
DIRECT
SALES:
INDIRECT
SALES:
This means that you
share content that sends
people directly to a
landing/sales page.
This means that you’re
sharing useful thoughts
with the idea that the
leads or purchases will
be generated at a later
time.

12. SOME EXAMPLES OF DIRECT AND
INDIRECT TWITTER POSTS.
DIRECT
SALES:
INDIRECT
SALES:
Share a landing page that
leads to offers for things
like:
• An ebook.
• A whitepaper.
• Free creative assets.
Try sharing:
• Photos.
• Retweets.
• YouTube videos.
• Third-party content.

13. If you post a diverse array of content, that align
with your goals, you’ll naturally generate leads
and sales.

14. GOALS
BESIDES SALES
LEAD TO
SALES.

16. =
The smaller goals help get eyeballs,
and without eyeballs (followers!)
you won’t get any clicks that
generate leads or sales.

17. EXAMPLE:
THIS IS A
DIRECT LEAD
GENERATING
TWEET.

18. EXAMPLE:
THIS IS A
INDIRECT
LEAD
GENERATING
TWEET.

19. EMBRACE BOTH.
DIRECT
SALES:
INDIRECT
SALES:
BECAUSE MIXING IT UP MEANS YOUR
FOLLOWERS WON’T GET BORED.

20. DIRECT VS.
INDIRECT
RULE OF
THUMB.
Make 80-90% of
your Tweets great
content, and the
other 10-20% can
push more direct
sales.

21. http://farm8.staticflickr.com/7204/698674071
9_5454a51867_b.jp

22. You can only fit 140
characters in a
Tweet, so you need
to think about how
to make your
Tweets stand out in
a users feed.

23. HOW TO STAND
OUT
Standing out really isn’t that hard,
people just don’t take the time to try
to. Using photos or videos (Vines) is
an easy way to stand out.

24. EXAMPLE:
HERE’S HOW
YOUR TWEET
LOOKS WITH
AN IMAGE.
(IT STANDS OUT!)