A Social Media Analysis of Key Financial Entities in India

1. The Finance Industry
A SOCIAL MEDIA ANALYSIS

2. The Indian Scenario
HDFC Bank
• Facebook: 2.2million likes
• Twitter: 38.8k followers
• LinkedIn: 97k followers
LIC Insurance
• Facebook: 3 million likes
• Twitter: 6.8k followers
• LinkedIn: 26.1k followers

3. The global benchmark
Fidelity Investments
Facebook: 161k likes
Twitter: 160k followers
LinkedIn: 2.15k followers
Standard Chartered
Facebook: 244 million likes
Twitter: 30.3k followers
LinkedIn: 3.54k followers

4. Digital Presence: The Benefits
Credibility
• Establish yourself as
the leading expert in
the Financial sector
• Showcase innovations
and breakthroughs to
the audience
• Build brand visibility
through a strong digital
presence
Business
• Build connections with
prospective clients
• Your position as
experts attracts general
public as well as
clientele
Market Insights
• Know the market
trends, the sentiments
surrounding your
products, problems if
any
• Connect with leading
experts/influencers in
the field to know
feedback and elevate
your position

5. How Digiqom Steps In?
We prepare engaging
content using text,
images and videos to
get the audience
interested
We target the active
communities in the
Finance domain and
gain their attention
and trust
We engage such
influencers in vibrant
conversations and
drive the visibility of
your brand

6. Now let’s talk!