This session looks at the principles of Search Engine Optimisation (SEO) to attract website visitors, and the tools and techniques for tuning website effectiveness. Using book marketing examples, it focuses on so-called organic search (natural search) and doesn't try to cover everything: rather it zeroes in on the most important things that website owners can do themselves with minimal technical knowledge.
Search Engine Optimisation is part of the broader field of Search Engine Marketing (SEM). The related Part 2 presentation covers Paid Search using Google Adwords, YouTube and similar opportunities and briefly looks at measuring results using Google Analytics.
Martin Taylor, Director, Digital Strategies Limited, Auckland, New Zealand
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Search Engine Optimisation (SEO)
1. SEO and Web Analytics: Attracting visitors, measuring success Martin Taylor , Director, Digital Strategies Ltd Blog : http://activitypress.com/ereport Michael Carney , Strategic Planning Director, Media Counsel Author, Trade Me Success Secrets Blog : http:// mediacounselblog.co.nz
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3. Part 1 : Search Engine Optimisation Martin Taylor , Director, Digital Strategies Ltd Blog : http:// activitypress.com/ereport Web: http://digitalstrategies.co.nz
9. What the web page looks like to a search engine … <head> <title> Mighty Ape: Harry Potter > Buy Harry Potter Books , Games, DVDs, Toys and Music </title> <meta name="description" content="Mighty Ape is the best place to shop for Harry Potter ! Orders over $49.95 get FREE NZ delivery!" /> <meta name="keywords" content="games, game, dvds, dvd, music, books , book , computers, computer, electronics, toys, toy, movies, movie, tv, New Zealand , NZ , store, Harry Potter " /> </head>
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14. A CMS gives you control over the content, both visible and invisible text —without the need for a web designer
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17. Part 2 : Paid Search and Web Analytics Michael Carney , Strategic Planning Director, Media Counsel Author, Trade Me Success Secrets Blog : http:// mediacounselblog.co.nz [Please open the separate slide presentation.]
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