Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell Smith, Moz

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

It's long been said that digital marketing is a fickle master, and these words are even truer today. But savvy marketers know how to measure only what matters. They also know how to stay one step ahead of the competition, in part by using the latest trends and technology to their advantage. In this opening keynote, marketers will walk away with the following: - What the most important trends are digital marketing - How these trends are likely to impact their brands in the months and years ahead - What they can start doing right away to make use of the technology available to them to distance their brand from the rest of the pack

Marketing

Let’s Start with the
Obvious Ingredients of Better Marketing

The world is freaking complicated, so let
me start with everything I don’t know …
900 years from now, I will fix what’s
broken today. …Get good at what you
do.”

Our Past Contains Clues About The
Future

User Experience Became A Priority
Almost
Everone

5 Big Trends that will Impact
Digital Marketing in 2016

RankBrain:
Google’s New
Machine Learning
Algorithm
#1

Strategy: Have one goal
for each page on your site.
Continue optimizing for
that goal.

55% of teens and
41% of adults use
voice search every
day. –Google
Google Study

Brands deliver the
best experience,
consistently.

I’m here
for you.
Don’t make
this creepy.

It might be better to be
No. 0 than to be No.1—
Dr. Pete, Moz

Plumbing
Client’s
Perception
Of Our results

Ronell Smith
ronell.smith@moz.com| @ronellsmith
THANK YOU

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Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This dynamic keynote by Susan Diaz, the visionary behind PeacefulAIMarketing.com is tailored for small marketing teams (1-10) keen to implement the transformative power of AI into their day to day marketing. Starting from leveraging artificial intelligence as a strategic co-pilot, Susan will guide attendees through creating a foundational level of AI literacy within teams, preparing them to navigate and harness AI's potential confidently. Discover the importance of optimizing workflows before picking tools for automation. Susan will walk through the innovative use case of the custom GPT for podcast pre-production in MyShowrunner.com. Additionally, learn how AI can collapse time, enhancing both work efficiency and personal productivity. This session promises actionable insights for marketing professionals ready to accelerate growth and achieve a 100x impact in their strategies and execution. Join us to transform your marketing team into a powerhouse of innovation and success. Key Takeaways: 1. Empowering Teams with AI Co-Pilot: Discover how integrating AI as a co-pilot in your marketing efforts not only enhances creativity and efficiency but also cultivates a foundational AI literacy among team members. 2. Optimizing Workflows Before Automation: Learn the critical step of mapping and understanding your workflows before jumping into automation. 3. Collapsing Time with AI: Explore the transformative potential of AI to collapse time, both in professional settings and personal efficiency. And then start thinking about how to use your saved time to solve big, hairy problems using your core skills.

The 100x Factor Growth with AI - Susan Diaz

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Leverage generative AI to further creativity and productivity in every marketing setting.Come learn how anyone — 🎨 graphic and 🖊️ copy consultants to CEOs — can Supercharge Creativity with Enterprise-Worthy Generative AI by designing AI systems to power their originality and 10x output. Key Takeaways: Learn new workflows and tools to leverage in marketing initiatives to be more creative — faster, better, and with further reach.Add meaningful video concepts to marketing initiatives and walk away with products and workflowsLearn the Man of the World Media Method for brand creation

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mais de DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)

Podcast Marketing Master Class - Roger Nairn

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

SEO Master Class - Polina Mamont, Polina Mamont Marketing Consulting

LinkedIn Social Selling Master Class - David Wong

Digital Strategy Master Class - Andrew Rupert

Beyond Multi-Touch - How truly Powerful digital marketing campaigns use Incr...

How to Develop Digital Marketing to B2B Companies - Leticia Teston

The Fandom Dividend - Catalyzing Brand Growth through Cultural Engagement - M...

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

Chat GPT Master Class - Leslie Hughes, PUNCH Media

Foundation First - Why Your Website and Content Matters - David Pisarek

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

Pillar-Based Marketing Master Class - Ryan Brock

Generative AI Content Creation - Andrew Jenkins

Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Campfire Stories - Matching Content to Audience Context - Ryan Brock

The 100x Factor Growth with AI - Susan Diaz

A.I. and The Social Media Shift - Mohit Rajhans

Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

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In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

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In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Peoria City Soccer Presentation.pdf

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AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Leverage Behavioral Science Insights for Direct Mail Success

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Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success

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Where Digital Marketing is Headed, and How Your Brand Can Get There Before the Competition - Ronell Smith, Moz

1. WHERE DIGITAL MARKETING IS HEADED: HOW TO ARRIVE BEFORE THE COMPETITION Ronell Smith ronell.smith@moz.com | @ronellsmith

3. Looks Can Be Deceiving

4. I’m not prepared for this!

5. Sentiment Of Marketers

7. Let’s Start with the Obvious Ingredients of Better Marketing

9. The world is freaking complicated, so let me start with everything I don’t know … 900 years from now, I will fix what’s broken today. …Get good at what you do.”

10. Get GOOD at what you DO.

11. Our Past Contains Clues About The Future

12. 2015

13. Tweets Go Organic!

14. Google Non-Mobile- Friendly Websites

15. Content Shock

16. Rich Answer

17. User Experience Became A Priority Almost Everone

18. MObilegedd on APRIL - 2016

19. 5 Big Trends that will Impact Digital Marketing in 2016

20. RankBrain: Google’s New Machine Learning Algorithm #1

21. Unique Queries