Social Selling: How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
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Being knowledgeable about social media is no longer optional. Whether you want to build your personal brand, grow your business, or expand your professional networks, you need to find, engage, and influence key decision makers. This session will help you understand the resources available through LinkedIn, Twitter and beyond, and the best strategies to curate content that conveys your thought leadership, expertise and interests. Whether you are new to this realm, or consider yourself a digital native, this session will provide you with new techniques for raising your social media clout.
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Social Selling: How to Find, Engage, and Influence Key Decision Makers - Andrew Jenkins, Volterra Consulting
- 1. Social Selling Session One Developed for:Andrew Jenkins Cell: 647-262-4242 ajenkins@volterraconsulting.com @ajenkins
- 2. Social Selling It’s not who you know but how much you know about them Andrew Jenkins Cell: 647-262-4242 ajenkins@volterraconsulting.com @ajenkins
- 6. About Me • B.A. Econ, B.F.A. Film Production, M.B.A. (Rotman, 2003) • Taught Entrepreneurship at OCADU • Teach Digital Strategy at U of T’s SCS • Former Head of Social Media Strategy for RBC • E-commerce Pioneer • Produced a documentary exhibited at TIFF, Melbourne and Sydney as well as broadcast on Channel 4 (UK) and SBS-TV in Australia
- 7. ASSUMPTIONS FOR TODAY • This is not about abandoning your current efforts. It’s about extending them. • Everything I share with you is optional. • You don’t have to be using InMail or tweeting by the end of the day but I hope you have a new appreciation for their power. • We will make it interactive and make the most of our time together to answer as many of your questions as possible.
- 10. FEATURED IN LINKEDIN MARKETING
- 12. Your Profile
- 15. HAVE A FRIEND GOOGLE YOU
- 16. WHAT WILL PEOPLE FIND? Adding a professional picture means 11x more likely your profile will be viewed and a 40% InMail response rate
- 20. PROFILE TIPS • Avoid oddities in your profile pictures like backgrounds and remnants of other people (e.g. hands) • A bad profile is like making a bad first impression without knowing it
- 21. THE NEW PROFILE Use a vanity url to improve people’s ability to find you and it doesn’t hurt from a personal brand point of view either
- 23. WORDLE.NET
- 25. Exploit the back links in personal profiles of each of your staff to drive traffic back to particular destinations on your website
- 26. CHECK YOUR STATS
- 30. HEADLINE BEFORE
- 31. HEADLINE AFTER
- 32. HEADLINE VS. JOBTITLE • How you can help or the value you provide • Brand yourself • 120 Characters so make them count
- 33. SUMMARY BEFORE
- 34. SUMMARY AFTER
- 37. PROFILE BEST PRACTICES • Summaries shorter than 40 words will not trigger inclusion in a search • Don't talk about yourself in the 3rd person • Talk about accomplishments over responsibilities • Use media to create a rich profile by incorporating presentations, brochures, documents, and videos • Get recommendations and endorsements* • Check out profiles of similar people and see what they are doing right and wrong *Recommendations and/or endorsements may constitute non- compliance
- 38. 38 ADD MEDIA
- 39. AND YOU GET THIS
- 40. MORE BEST PRACTICES • Research keywords and sprinkle them throughout your summary, headline, skills and expertise and consider synonyms too • You are allowed up to 50 Skills • Avoid being similar to co-workers • List the location where you want to be found and not necessarily where you live • Add accomplishments, projects, test scores, courses completed, certifications, publishing, volunteerism, patents • Expand on your degrees/education to tie-in keywords
- 41. Your LinkedIn Profile has 13 times more chances to get viewed if you add your skills.
- 43. According to LinkedIn, This Is The Criteria For A Complete Profile: • A profile photo • List of jobs or positions with descriptions • 5 or more skills • A summary • Fill out your industry and postal code • Where you went to school • 50+ connections
- 44. BUILD YOUR BRAND
- 52. About. me
- 54. THANK YOU! Andrew Jenkins Cell: 647-262-4242 ajenkins@volterraconsulting.com @ajenkins
- 55. Life Events And Public Disclosure Of Intent Mining Data And Social Signals
- 57. Nurture your network. Check in with them regularly and look for conversation triggers.
- 58. Profiling Via Social What more can I learn about them from what they say, do, and share?
- 59. Start with John’s LinkedIn Profile
- 60. See how you are connected
- 61. What else can you learn about him?
- 62. Who is he talking to?
- 63. We know he definitely loves golf because he’s talking to a golf pro
- 64. Wrap Up!