New Opportunities in Personalisation at Scale - Jay Thomson, Hoorah Digital
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Personalisation not only engages and Creates loyalty with the consumer, through direct messaging of what the consumer wants. Personalisation can reduce acquisition, increase revenue and grow efficiency with marketing spend with in companies. Jay goes into more detail of how personalisation has been a good tool with brands.
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New Opportunities in Personalisation at Scale - Jay Thomson, Hoorah Digital
- 1. Jay Thomson CO-FOUNDER & CHIEF DIGITAL OFFICER, HOORAH DIGITAL JOHANNESBURG ~ OCTOBER 30 - 31, 2019 DIGIMARCONAFRICA.COM | #DigiMarConAfrica DIGIMARCONSOUTHAFRICA.CO.ZA | #DigiMarConSouthAfrica New Opportunities in Personalisation at Scale KEYNOTE
- 2. Jay Thomson Co-Founder & Strategist Digital Transformation Digital Disruption Digital Strategy
- 3. Individualisation as a new marketing strategy
- 4. ‘Share a Coke’ Grows Sales For First Time in 10 Years.
- 5. A person’s name is to that person the sweetest and most important sound in any language Dale Carnegie
- 7. Consumers believe brands should deliver more personalization and are frustrated by those who don’t. APRIL 16, 2019 Summary of research source
- 8. Summary:
- 9. The 4R’s of Performance. BRAND REACH CONTENT RELEVANCE PROSPECT REACTION IMPACTFUL RESULTS R.O.I $
- 11. The Benefits: Personalized videos increase click-through rates and open-rates but also ensures that all your mailers don’t go unseen.
- 13. 49% Open Rate Industry Avg: 12.9% 17% Click Rate Industry Avg: 0.9% 4X Brand Recall 73% Video Completion
- 14. For All Stages Of The Customer Lifecycle, Across All Channels ACQUISITION SALES ONBOARDING RETENTION Dynamic Video Ads on Facebook beat out all legacy video formats, delivering vast improvements to CTRs and Brand Recall. A warm & personalized video message is a great way to welcome new clients or onboard existing clients onto new products. Wow your customers from the get-go, avoid confusion and get your relationship off to a great start! Leverage what you know about your customers to deliver customized offers of relevant products or services, at the right place and time and in a non-intrusive way. Using PV makes new products appealing, relevant and easy to understand. Engage with your customers at key points during their lifecycle. Renewals, special occasions or loyalty programs all present great opportunities to delight your customers with a Personalized Video.
- 15. Personalisation Drives Relevance Count how many personalised points...
- 17. Ingredients Historical and current data. Intelligent creative & strat. Hyper-personalised messages. To customers at scale.
- 18. CURATED VIDEO OWNED/EARNED DATA PERSONALISED CONTENT 80% Higher Conversion 68% Higher Retention 19% Sales Uplift 5X CTR 4X Brand Recall 4X Engagement + =
- 19. So how do you take individualization beyond digital?
- 21. Individualisation Summary: Blog Infographics e-Com Print Social Media Posts Events Email CRM Loyalty Games Rich Media Creative Animations Sound Production MusicVideo
- 22. Q&A
- 23. THANK YOU