MultiChannel Marketing Strategy - Jeff Turnbow, WinningLocal

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Marketing

20 Year Marketer
Agency Owner
Consultant / Coach
Author

THE DIFFERENCE
OMNICHANNEL
TACTICS
1 MUTLICHANNEL
SYNERGY
2

Common Feedback
What if ....budget?
Which tactics do we need?
Top tactics?
Where should I begin?

WHATS THE GOAL?
AWARENES
S
RESEARC
H
INTENT
LOYALTY
RENTENTION
SERVIC
E

CAPACITY?
Team
Partners
Capabilities
Efficiencies

BLOGGING SEO EMAIL TIK TOK DIRECT MAIL
RETARGETING
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL

BLOGGING SEO EMAIL TIK TOK DIRECT MAIL
RETARGETING
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL
Select Your Tactics For Goal(s)

BUDGET
PPC FACEBOOK INSTAGRAM DISPLAY TV
EMAIL
Demo

BUDGET
PPC META SEO DISPLAY CONTENT
GMB OPTIMIZE
TESTS

Concentrate Your Tactics
Strategy To Success

PPC / SEARCH
Adwords Platform?
AI/ Automation with First Party Data

PPC / SEARCH
BUDGET
CTR
AD GROUPS
AD DESCRIPTIONS
CONVERSION QUALITY
CPL

SOCIAL ADS
Are you Depending on FB/INSTA Data?
AI / Automation with First Party Data
Post + 10% Engagement
Target
Boost!
Boost Again
TEST
10%
Boost

MULTICHANNEL STRATEGY
• Know Customer / Journey
• Capacity
• Make A List
• Foundation
• Budget - Tactics
• Concentration
• Optimization
• Synergy

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Defining Marketing for the 21st Century,kotler

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Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kraft Mac and Cheese campaign presentation

tbatkhuu1

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

elizabethella096

personal branding kit for music business

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MultiChannel Marketing Strategy - Jeff Turnbow, WinningLocal

1. KEYNOTE Jeff Turnbow FOUNDER JEFFTURNBOW MultiChannel Marketing Strategy LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023 DIGIMARCONWORLD.COM | #DigiMarConWorld

2. STRATEGY MULTICHANNEL

3. 20 Year Marketer Agency Owner Consultant / Coach Author

6. THE DIFFERENCE OMNICHANNEL TACTICS 1 MUTLICHANNEL SYNERGY 2

7. Common Feedback What if ....budget? Which tactics do we need? Top tactics? Where should I begin?

8. KNOW YOUR CUSTOMER

9. UNDERSTAND THEIR JOUNEY

10. WHATS THE GOAL? AWARENES S RESEARC H INTENT LOYALTY RENTENTION SERVIC E

11. CAPACITY? Team Partners Capabilities Efficiencies

12. MAKE A LIST GOAL CAPACITY

13. FOUNDATION Web Presence Conversion Optimization Basic SEO Google My Business Social Setup Brand Guide Processes

14. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL RETARGETING PPC FACEBOOK INSTAGRAM DISPLAY TV EMAIL

15. Budget Tactics Capacity

16. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL RETARGETING PPC FACEBOOK INSTAGRAM DISPLAY TV EMAIL

17.

18. BLOGGING SEO EMAIL TIK TOK DIRECT MAIL RETARGETING PPC FACEBOOK INSTAGRAM DISPLAY TV EMAIL Select Your Tactics For Goal(s)

19. BUDGET PPC FACEBOOK INSTAGRAM DISPLAY TV EMAIL Demo

20. BUDGET PPC META SEO DISPLAY CONTENT GMB OPTIMIZE TESTS

21. Concentrate Your Tactics Strategy To Success

22. GMB OPTIMIZE

23. GMB OPTIMIZE Link your name and keyword to GMB profile address Reviews 10 Questions Asked in profile 20 Geotagged Photos Google News Articles - Geotagged Photos in Articles Map Embeds Onpage Local Links Youtube Video 2500 Blog Posts with Geo Locations

24. PPC / SEARCH

25. PPC / SEARCH Adwords Platform? AI/ Automation with First Party Data

26. PPC / SEARCH

27. PPC / SEARCH BUDGET CTR AD GROUPS AD DESCRIPTIONS CONVERSION QUALITY CPL

28. SOCIAL ADS Are you Depending on FB/INSTA Data? AI / Automation with First Party Data Post + 10% Engagement Target Boost! Boost Again TEST 10% Boost

29. SYNERGY OMNICHANNEL

30. MULTICHANNEL STRATEGY • Know Customer / Journey • Capacity • Make A List • Foundation • Budget - Tactics • Concentration • Optimization • Synergy

31. Feedback Questions Requests Book

MultiChannel Marketing Strategy - Jeff Turnbow, WinningLocal

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