Leveling Up SEO with AI - Steve Krull, Be Found Online
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Join me as we discuss the ongoing emergence of AI, and its impact on our daily (digital marketing) lives, explore some tools, and discuss the future of SEO along with some key roles in the digital space. Key Takeaways: - AI + SEO Power Tools - Practical Ideas for Leveraging AI - What's Next
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Leveling Up SEO with AI - Steve Krull, Be Found Online
- 1. KEYNOTE Steve Krull CEO BE FOUND ONLINE Leveling Up SEO with AI LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023 DIGIMARCONWORLD.COM | #DigiMarConWorld
- 2. Getting to Know BFO 2 Steve Krull CEO & Co-Founder How We Help Our Clients ● SEO/Organic Search ● Content Marketing ● Paid Media ● Analytics (esp GA4!) ● Digital Strategy Me ● Digital Marketer since dinosaurs roamed the web ● Member of Conscious Capitalism & Small Giants ● “Sliced & Diced” (aka optimized) hundreds of sites ● Loves working with clients & humans who “Give a Damn” PSST - Special Offer:
- 3. It Started With One Question: How is AI going to impact ? 3 “ChatGPT is incredibly limited, but good enough at some things to create a misleading impression of greatness.” - Sam Altman
- 4. ● Auto Pilot or Co-Pilot ● Accelerator or Incubator ● Evolution or Revolution ● Innovation or Termination Are We Talking About? 4
- 6. OR PERHAPS IT’S THIS? 6
- 7. Then Came The Philosophical Ideas About Impact (as though The Terminator isn’t philosophical): Industry Impact Societal Impact Career Impact Practical Impact AI 7
- 8. After That I Moved To Another Question: How is AI going to impact SEO? 8
- 9. RankBrain 9
- 10. 10 Changes to SERPS Change to SERPs in light of Google’s Search Generative Experience (AI) (source).
- 11. Multisearch 11
- 16. NEW Tools - Alli 16
- 17. NEW Tools - MarketMuse 17
- 18. NEW Tools - AIPRM 18 https://bfo.io/3Sjvhj7
- 19. NEW Tools - AIPRM 19 https://bfo.io/3Sjvhj7
- 20. NEW Tools - JASPER AI 20
- 21. Finally, I Had To Ask: How is AI going to impact ME? 21
- 22. Changes to WORK 22 ● AI DOES ○ Ideas/Outline ○ Tagging/Technical ○ Keywords ○ Bulk Magic ○ Content Creation ○ Competition ● AI DOES NOT ○ Know Your Business ○ Deliver Your Strategy ○ Set Your Goals
- 23. Future of SEO(as a result of AI) 23 ● Prediction 1 ○ Over the next 12-18 months more jobs will be created than lost in SEO ● Prognostication 2 ○ The age of “Video as Content” is upon us ● Prophecy 3 ○ Tools & More Tools
- 24. What Happens To Jobs?* 24 Co-Pilot Auto- Pilot SEO Specialist/Analyst SEO Manager Content Writer Paid/PPC Specialist Social Media Specialist *Steve’s opinions are his exclusively. You may agree. You may disagree.
- 25. ● It’s a brave new world - Participate ● Live to E-E-A-T ○ Experience/Expertise/Authority/Trustworthiness ○ Stick to standards and Helpful Content Guidelines ● The core fundamentals of SEO have not changed ● “If Google remains the dominant search engine for the foreseeable future, then SEO pros don’t need to be retrained or replaced.” - Greg Jarboe FINAL THOUGHTS: 25 https://www.searchenginejournal.com/seo-strategic-insights-tactical-advice/383325/#close
- 26. 26 ● Create SEO-Optimised Articles Using ChatGPT In 7 Simple Steps ● Google Duet ● ALLI ● How to Write Powerful Headlines Using AI ● AIPRM ● Jasper AI Tools & Cheats
- 27. 27 ● Orbit Media’s Checklist & Template ● Ashley Segura (of TopHatRank) Step by Step Directions ● Nielsen Norman Group template ● Google Sheets Template from Distilled ● Content Audit via Wordstream ● WEBRIS Tech Audit Resources (Courtesy of Dave Rohrer @DaveR)
- 28. Thank You! Questions? Looking for help? Let’s connect: