Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Jeff Turnbow, Winning Local

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DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This document summarizes a panel discussion on digital marketing trends, featuring insights from experts including Jeff Turnbow, Andrea Busch, and Erica Neighbours. The panel covered trends such as the growth of AI technologies and chatbots, augmented and virtual reality, voice search, micromoments targeting, social media evolution, SEO, storytelling, shifting audiences, and the rise of video marketing. The experts discussed how marketers can optimize for these trends to gain a competitive edge.

Marketing

SENIOR MANAGER,
RESEARCH & INSIGHTS
Erica Neighbours
SR. DEALER SUCCESS CONSULTANT
Panelists
COMCAST ADVERTISING COX AUTOMOTIVE INC.
Jeff Turnbow
FOUNDER
JEFFTURNBOW.COM
Chad Connery
CEO / FOUNDER
PEAK BUSINESS ADVISORS
Andrea Busch

AI
CHAT GPT
ETHICS
Areas of growth
Bias
Metaverse
Tesla and Beyond

AUGMENTED REALITY
Metaverse
Retail
The New Roaring 20’s???

VOICE SEARCH
Usage
Language
FAQS
Speakable Structured Data

MICROMOMENTS
Go – Do – Know – Buy
Optimize for Intent
WHO WHAT WHEN WHERE WHY
Personalization
Authenticity
REDUCE
9

SOCIAL MEDIA
EVOLUTION
Commerce
BeReal – Tik Tok
Augmented Reality
Authenticity
MicroInfluencers / Influencer

SEO
Audience Over Traffic
Content Writing
Author Authority
CTR

THE BOTS!!!
24%
Experience
Upselling
90% resolved in 10 or less

STORYTELLING
In a sea of sameness, be unforgettable.
Not Just Customers , Build a Tribe
Profitable, Yet Human

VIDEO
CTV / OTT
Vertical
Shortform for B2B
Reels for Ecommerce
Livestreaming
Viewing Length 3>10
Engagement During Video

Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Jeff Turnbow, Winning Local

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

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Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Jeff Turnbow, Winning Local

1. Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge PANEL Jeff Turnbow FOUNDER JEFFTURNBOW.COM Andrea Busch SENIOR MANAGER, RESEARCH & INSIGHTS COMCAST ADVERTISING Erica Neighbours SR. DEALER SUCCESS CONSULTANT COX AUTOMOTIVE INC. Chad Connery CEO / FOUNDER PEAK BUSINESS ADVISORS

2. SENIOR MANAGER, RESEARCH & INSIGHTS Erica Neighbours SR. DEALER SUCCESS CONSULTANT Panelists COMCAST ADVERTISING COX AUTOMOTIVE INC. Jeff Turnbow FOUNDER JEFFTURNBOW.COM Chad Connery CEO / FOUNDER PEAK BUSINESS ADVISORS Andrea Busch

3. TOP DIGITAL TRENDS Panel Discussion

4. AI CHAT GPT ETHICS Areas of growth Bias Metaverse Tesla and Beyond

5. AUGMENTED REALITY Metaverse Retail The New Roaring 20’s???

8. VOICE SEARCH Usage Language FAQS Speakable Structured Data

9. MICROMOMENTS Go – Do – Know – Buy Optimize for Intent WHO WHAT WHEN WHERE WHY Personalization Authenticity REDUCE 9

10. SOCIAL MEDIA EVOLUTION Commerce BeReal – Tik Tok Augmented Reality Authenticity MicroInfluencers / Influencer

11.

12.

13. SEO Audience Over Traffic Content Writing Author Authority CTR

14. THE BOTS!!! 24% Experience Upselling 90% resolved in 10 or less

15.

16. STORYTELLING In a sea of sameness, be unforgettable. Not Just Customers , Build a Tribe Profitable, Yet Human

17.

18. SHIFTING AUDIENCES Brand Loyalty Causal Marketing Who is Spending?

19. VIDEO CTV / OTT Vertical Shortform for B2B Reels for Ecommerce Livestreaming Viewing Length 3>10 Engagement During Video

Digital Marketing Trends: Experts Insights on How to Gain a Competitive Edge - Jeff Turnbow, Winning Local

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