The landscape of content creation is continually shifting, demanding innovative approaches. This session explores the transformative power of CMS vendors natively integrating AI. It showcases the ability of AI to revamp the content creation process, enabling creators to convert complex product details, typically reserved for technical experts, into compelling narratives. In addition, we demonstrate how AI can revolutionize unified branding. By utilizing AI and consolidated content operations, consistency can be achieved across various regions, brands, channels, and initiatives. Finally, we emphasize the pivotal role of choosing the right collaboration tools and methods, offering insights into optimizing team participation for a streamlined content production process. Explore how AI serves as a bridge, translating intricate details into relatable narratives, leveraging internal intellectual property, and tailoring content to audience needs.Diving into the essence of unified branding and messaging, underscore the role of AI and non-AI approaches in spotting and rectifying inconsistencies, ensuring a cohesive content strategy underscoring the importance of collaboration, exploring how content managers can optimize content teams participation in the content production process.

1. KEYNOTE
Corrie Sahli
VP SALES, NORTH AMERICA
KONTENT.AI
Bridging Facts and Stories:
The AI Transformation in
Enterprise Content Creation
LAS VEGAS, NV ~ NOVEMBER 6 - 8, 2023
DIGIMARCONWORLD.COM | #DigiMarConWorld

2. Bridging the
Facts & Stories
How Contextualized AI Can
Transform Personalized
Content Creation
Corrie Sahli
VP of Sales, North America
November 6, 2023

3. Corrie Sahli
9AM to 5PM
• Lead the North American sales team
• 15+ years in MarTech
• Help organizations with their content
challenges: strategy, scale, consistency,
speed, performance
5PM to 9AM
• Live in Chicago
• Enjoy swimming, traveling, kitties,
smart technology, pickleball

4. The AI genie is out
of the bottle…
and there’s no way back.

5. 63%
“63% of Marketing
Leaders Plan to Invest in
Generative AI in the Next
24 Months”2
100%
“100% reported that they
believe generative AI will
be a regular aspect
of marketing team's tech
stacks within 6 years”1
“76% of marketers report
their content marketing
teams are already
using generative AI, the
top choice
among respondents”1
76%
1 Gartner®, Generative AI Surveys, gpc-genai-ocsummaryv2-content.pdf (gartner.com)
2 Gartner Press Release, Gartner Survey Finds 63% of Marketing Leaders Plan to Invest in Generative AI in the Next 24
Months, August 23, 2023, Gartner Survey Finds 63% of Marketing Leaders Plan to Invest in Generative AI in the Next 24 Months
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in
the U.S. and internationally and is used herein with permission. All rights reserved.​

6. More than ever, both IT
and marketing teams
are asked to do more
with less…

7. and it’s tempting to
attempt to drive more
value through AI.

8. Context Matters

9. How to leverage AI for
maximum value and improve
the business context AI uses
at the same time?

10. Measure Your
WHY.

11. More personalized content
Better performance
Faster time to market
Lower marketing costs

12. Procedural
returns
Experiential
returns
Financial
returns
AI lowers expenses
associated with
improving the quality of
both new and existing
content.
AI saves resources and
reduces the time needed
to develop content,
mitigating delays.
AI simplifies content
optimization by enabling
the 1:1 personalization
A Better Way to Measure Returns on Content

13. Enterprise Content Creation

14. Internet revamped
targeting and reach
CMS increased
consistency and
scale
Storytelling Revolution in the Digital Age
Effective
personalization
difficult & expensive

21. Enter AI

22. The Rising Tide of Content: The LLM Effect

23. Taking AI to the Next Level for Your Business

26. How can we improve AI generation
with Context?

27. AI that Retrieves Your Context First

28. AI that Retrieves Your Context First
Retrieval-
Augmented
Generation
(RAG)

29. How can AI that uses the right context
help deliver the right content to the
right person at the right time?
Enables businesses to
harness and analyze vast
amounts of customer data,
creating detailed segments
and understanding
individual intent.
Increased
customer insights
Ensures users receive
content that resonates
with them, boosting
engagement and driving
desired actions.
Smart content
recommendations
Empowers organizations
to provide content in
real-time and adapt
based on the user’s
current context and
behavior.
Real-time
personalization
& adaptability

30. Thank you!
Let's discuss more.
Kontent.ai
Corrie Sahli
VP of Sales
LinkedIn.com/corriesahli