The document discusses how AI assistants are becoming the new gateway to businesses as they replace web browsers. It notes that assistants follow users across devices and augment requests with context. Brands will need to serve both humans and assistants directly through dynamic server-side generation. Search engines are incentivized to adopt this federated model where users interact with assistants instead of searching, and the top SEO factors will focus on engagement, technical performance, content optimization for humans and machines, and trust.

1. KEYNOTE AI as the Gateway to
your Business
HOUSTON, TX ~ MAY 25 - 26, 2023
DIGIMARCONSOUTH.COM | #DigiMarConSouth
Alexander De Ridder
CTO AND VISIONARY
DE RIDDER INTERNATIONAL LLC

2. Alexander
De
Ridder
AI as the gateway
to your business
linkedin.com/in/adridder
Alexander De Ridder

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De
Ridder
The gateway to your business

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De
Ridder
The gateway to your business evolves
B.C. 1980s 1990s 2000s 2010s
Physical Stores Yellow Pages Websites E-Commerce Mobile Omnichannel AI
2020s

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De
Ridder
Change Starts with Technology
Door Phone Internet API Apps
Physical Stores Yellow Pages Websites E-Commerce Mobile Omnichannel AI
LLM

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De
Ridder
The biggest change since 2004
Web 1 Web 2
Static Web
Websites
Search engines
Unlocks site
owner generated
content
Dynamic Web
Blogs
Social Media
E-Commerce
Unlocks user
generated content
Interactive Web
Hyper personalization
Conversational
Mixed Reality
Digital Identity
Unlocks AI generated content
and omnichannel AI
1990-2004 2004-2023
Web 3
2023-

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De
Ridder
LLM: large language model
A large language model is a really smart computer program that can
understand and write words and sentences just like a person.
Since 2023, it is also capable of using tools and performing tasks.

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De
Ridder
What’s changing?
You Browser Server Brand
New
You
Assistant Server Brand

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De
Ridder
Assistants follow you around
Assistants are a universal way to interact with data and the
real world and are accessible across wearable, audio, mobile,
computing, augmented reality and IOT.
They are hyper personalized and augment your request with
memory and context.

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De
Ridder
Web 2: What’s the 2023 iPhone got compared to 2019?
You Browser Server TheVerge.com
Browser Server
Browser Server
TheVerge.com
TheVerge.com

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De
Ridder
Web 3: What’s the 2023 iPhone got compared to 2019?
You Assistant Server
Server
Server
TheVerge.com
TheVerge.com
TheVerge.com

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De
Ridder
Web 3: If my car is charged, get it ready to leave
You Assistant Server Tesla.com
Server Chamberlain.com
Server Tesla.com
Is the car charged?
Internal
Dialogue,
Problem
Solving and
Decision
Making

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De
Ridder
Assistants don’t have time to “browse” the web

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De
Ridder
Serve both humans and assistants
Pages
Server
AI
Dynamic
Server-side
Generation
(DSG)

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De
Ridder
The future of search engines is federated
Server
TODAY
By 2027, 60%
of search
traffic will be
converted to
assistant
interactions.

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De
Ridder
It has already started
ChatGPT Plus users have access to plugins since May 22.
● ChatGPT Plus is an AI assistant powered by a LLM
● ChatGPT Plugins are the first brands connected to AI
Plugins are already bringing in up to
75,000 new user registrations per day

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De
Ridder
It has already started
Microsoft announced ChatGPT
plugins will be supported in Bing and
is actively reaching out to the dev
community. Breaking: Windows 11
too.

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De
Ridder
It has already started
Google upgraded Bard to Palm 2 and
announced project Magi and Gemini
which will use third party plugins.

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De
Ridder
It has already started
Siri and Alexa are getting LLM
upgrades. Alexa already uses skills
today and will support tooling.

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De
Ridder
Search Engine Advertising
Book me a hotel room in Houston
Which brand you want to buy from?
Alright, let’s check out with Kayak
Using Google Pay

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De
Ridder
Why search engines are craving this future
1. Federated model saves money
2. Legal benefits
3. Users don’t leave search engine
4. Users demand better experience

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De
Ridder
The first SEO ranking factors for Web 3.0
Engagement Metrics
1. More time spent with assistant
2. Returning users
3. Pinned or installed sites
4. Rankbrain & upvoting
Technical SEO
1. API speed optimization
2. Succinctness
3. Manifest optimization
Content Optimization
1. Micro semantic optimization
2. Endpoint response optimization
3. Endpoint coverage optimization
4. Plugin logo optimization
5. Plugin description for humans & machine
E-E-A-T & YMYL
1. Unique data
2. Relevant
3. Factual
Trust
1. Brand and author rank
2. Content signing
3. HTTPS

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Ridder
A Golden Age for Analytics
Each user interaction
captures user context.
We’re pioneering such
analytics with SEO.app
and will make our
technology available to
brands who want to
make their own plugin
via Smyth.ai
Imagine Cart Abandonment and Customer Journey
Optimization when you literally have the entire
customer thought process in print at your disposal.

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De
Ridder
What to do next?
If you are an agency or SMB, sign up
for Smyth.ai waitlist to get access to
plugin building tools for your clients.

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De
Ridder
What to do next?
If you are an enterprise or SaaS,
contact an agency like EdgyLabs.com
to map out a pilot plugin project.

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De
Ridder
What to do next?
If you are an SEO, use ChatGPT Plus
with the SEO.app plugin and join the
FB community to be kept up to date.

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De
Ridder
What to do next?
Follow me on LinkedIn / Twitter
linkedin.com/in/adridder
twitter.com/adridder

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De
Ridder
Questions & Answers