Stephen Mostrom discusses 5 AI tools that can help save time for content marketers: ChatGPT for general assistance, Perplexity for fast research, Otter to transcribe audio and search transcripts, AudioPen for organizing thoughts, and Grammarly for editing. He outlines how marketing teams can implement these tools at different stages of the writing process from idea generation to editing. Mostrom advises testing emerging tools, keeping the human voice, and iterating processes as the field continues to evolve rapidly.

1. MASTER
CLASS
PHOENIX, AZ ~ NOVEMBER 13 - 14, 2023
DIGIMARCONSOUTHWEST.COM | #DigiMarConSouthwest
Add AI to Your Content
Writing Toolkit - 5 Time-
Saving Tools
Stephen Mostrom
FOUNDER
DEVELOP DAILY

2. Add AI to Your Content
Writing Toolkit
5 Time-Saving Tools

3. What is this
newfangled
tool?
Is AI going
to replace
copywriters?
How can I best
work this into
my process?

4. Hi, I’m Stephen 👋
• Founder, Develop Daily
• Chief Copywriter, Damn Smart Marketing
• AI-interested
I’m here today to talk about actionable
ways to build AI into your team’s workflow.
👉 Increase productivity
👉 Increase conversions

5. Agenda
State of AI for Copywriting
5 Time-Saving Tools Worth a Look
• Use cases
• Benefits
• Cost
• Time
Deep Dive Q&A

6. So what’s the
current state of
robot writers?

7. Stephen’s Two Cents:
Ideas
Research
Productivity
Hooks
Structure
Humanness

8. Source: Neilsen Norman Group

9. I bet you can’t tell me what it smells like in the
Sistine Chapel.
You’ve never actually stood there and looked up at
that beautiful ceiling.
Credit: Eddie Shleyner

10. Stages of the writing
process:
Idea
Research
Writing
Editing

11. Ready to upgrade
your writing toolkit?
Start with these 5 tools

12. ChatGPT
Still the best
all-purpose tool

14. Benefits
• Access to info
• Fast responses
• Flexible application
Cost
• Free
• $20 / month
To get started
• Prompt best practices
• Practical use cases
• Brand guidelines

15. Stages of the writing
process:
Idea
Research
Writing
Editing

16. Idea
Brainstorm and
generate themes
Writing
Craft hooks
and draft copy
Research
Find resources
and identify pain
points
Editing
Provide tips to
improve and
spot typos

17. Idea Writing
Research Editing

18. Stay tuned!
Credit: Ruben Hassid

19. Alternatives:
Claude Bard
Bing AI

20. What about the AI
tools tailor-made for
copywriting?

21. Early data points on
AI-written content
1. Readers notice.
2. They leave.
3. Google downranks you.
4. You lose trust and exposure.

22. Emerging AI Writing Tools
Jasper Copy.ai
ClickUp

23. Perplexity
High-quality research
in a heartbeat

24. Search +
Gen AI

25. Sources Here
Generative
AI Here

26. Benefits
• Search + Gen AI
• Autopilot
• In-line citations
Cost
• Free
• $20 / month
To get started
• Prompt best practices
• Practical use cases
• Brand guidelines

27. Idea Writing
Research Editing

28. Stephen Mostrom
👉 LinkedIn

29. Otter
Turn audio into text,
text into content

31. Benefits
• Record anything
• Instant transcript
• Powerful AI search
Cost
• Free
• $10 / month
• $20 / month
To get started
• Learn the UX
• Add Otter to calls
• Systematize

32. Idea Writing
Research Editing

33. Plays we run with Otter:
Record every content meeting.
This reduced back-and-forth conversations
and ensures 20/20 alignment.
Convert video into a transcript.
This makes it easer and faster to
repurpose content.

34. Alternatives:
Fireflies Descript
Teams

35. AudioPen
Convert your messy
thoughts into content

37. Benefits
• On-the-go
• AI-powered notes
• Organized
Cost
• Free
• $6.25 / month
To get started
• Grab the app
• Create routines
• Share ideas

38. Idea Writing
Research Editing

39. Grammarly
Editing made easy
with AI

42. Benefits
• Embedded
• Great for typos
• Built-in Gen AI
Cost
• Free
• $12 / month
• $15 / month
To get started
• Download plug-ins
• Create editing routines
• Review Gen AI capabilities

43. Idea Writing
Research Editing

44. Bringing it all together
How to set up a 5 star
writing process

45. Idea Generation
Your marketing team brings
ideas to the table
You leverage ChatGPT to turn
ideas into outlines
You generate additional ideas using
Otter and AudioPen

46. Research
You start with a natural language
search in Perplexity
Your team confirms the
authenticity of the research
You organize and summarize
research in ChatGPT

47. Writing
Your copywriter and team
collaborate to pick a topic
Your team reviews the first draft and
provides feedback
The copywriter uses the outline and
research, plus AI support while writing

48. Editing
You have Grammarly take a pass
for typos and grammar
Your team provides the final voice
of the brand and customer
You grab high-level feedback
from ChatGPT

49. Let’s grow
the biz!

50. Playbook for Teams:
Audit your content process.
Look for areas of opportunity.
Keep tabs on emerging tools.
Pick a small stack that works for you.
Test and iterate.
The field is evolving fast.
Don’t ever lose your voice.
Human connection wins the day.

51. Source of AI Info
Newsletters.
Superhuman. Ben’s Bites.
LinkedIn.
Ruben Hassid. Zain Kahn.
Product Hunt.
Track the latest releases.

52. Let’s connect!
damnsmartmarketing.co
stephen@damnsmartmarketing.co
https://www.linkedin.com/in/smostrom/
developdaily.substack.com