Influencer marketing is one of the hottest trends today. Whether you are utilizing influencer marketing for your company or client or even if you are building your own personal brand, the power of influence is rapidly growing in value. Consumers often rely on the value proposition that influencers bring as one of the most trusted forms of advertising in a noisy digital world. Join us as we examine the power of influence with a virtual panel of real-world influencers who are reaching today’s consumers in ways that brands cannot.

1. VIRTUALPANEL
Kenneth Kinney
VP MARKETING & DIGITAL STRATEGY,
AI MEDIA GROUP
CHICAGO, IL ~ JUNE 20 - 21, 2019 | DIGIMARCONMIDWEST.COM
#DigiMarConMidwest
Leveraging Influencer
Marketing for the Digital
Marketer

2. Influencer marketing is one of the hottest trends today. Whether you are utilizing influencer
marketing for your company or client or even if you are building your own personal brand,
the power of influence is rapidly growing in value. Consumers often rely on the value
proposition that influencers bring as one of the most trusted forms of advertising in a noisy
digital world. Join us as we examine the power of influence with a virtual panel of real-world
influencers who are reaching today’s consumers in ways that brands cannot.
Leveraging Influencer Marketing
for the Digital Marketer

3. WHY

4. Why Use Influencers?
• People simply trust people
more than brands
• Gen Z trusts influencers more
than celebrities
• More Authentic
• Higher quality leads
• Leverage Social in a way that
better fits your brand
• Reach an Audience that you
wouldn’t have reached
otherwise
• Higher engagement

5. THE MARKET

6. $10 Billion by 2020

8. Think less “Influencer” and more
“Influence”.

9. S, M, L, XL, 2X

11. Who Are Influencers?

12. Size Matters
Use the right size influencer

13. Tiers

14. SOME Q’s

15. Channel
Does your channel
reflects their audience.

16. Creative
Vision
Ask your Influencer and
engage them in the creative
vision of the campaign

17. They Are Your Storytellers

18. Guardrails
• Establish product guidelines
• Who creates the content
• Don't stage
• An influencer should look
like an actual customer
• Tag Everything
• Determine where the lead is
being driven

19. Contracts
• How much
• What to include
• What is the price per post, content piece….or
are they being paid by lead, sale, etc.
• Where are they driving traffic
• What are the due dates
• How can you verify against fraud
• What are the KPI’s
• Is your relationship Campaign-Based
• Pros & Cons: It’s the Wild West
• 99.99% of the influencers are not lawyers

20. And then this happens….

21. DOES INFLUENCER
MARKETING
WORK?

22. THINK LESS
“INFLUENCER” AND
MORE “INFLUENCE”

24. THANK
YOU!