Social media interrupts all communications today thereby creating constant challenges for marketing in the digital age. Brands are searching for new dynamics for their approach to the consumer. Described as “one of the most dynamic and inspiring sessions”, Jeff will discuss and analyze some of the biggest “WOW” moments in history and some strategies used to create these moments. This session is designed to inspire new ideas to fuel your social media strategy. In this presentation, learn how to analyze how companies have used different strategies to interrupt and reach specific targets; Develop an actionable digital strategy that aligns with your business goals; Find solutions to current strategic hurdles and expand your professional digital network by connecting with peers.
13. I gave everyone in my audience
a @SamsungMobileUS Galaxy Note 3.
Anyone else want
one? http://t.co/IEBeuU8MDN
— Ellen DeGeneres
(@TheEllenShow) March 3, 2014
14. The selfie moment is
valued at somewhere
between
800 MILLION and 1
BILLION!
25. Get Started
What are the Goals
-END RESULT
Assemble and Conference
Health Check-Up
Content Capacity
Partners
Social Channels
Sites - Landing
1-2 Hours
DISCOVERY
&
DIAGNOSTICS
26. Workshop with Strategist / Consultants
Web Strategy
Social Strategy
Scope of Work
Potential Channels
Influencers
Content Mix
Timeline
1 Week
STRATEGY
27. Content Planning
Brand Goals
Brand Comments > Moment
Web
Blog
Video
Landing Page
Funnels
How Will You Nurture
Tone
Measure Success
Measure Engagement
If, Then
Plan for Best – Prepare for Worst
1 Month
CONTENT
30. Brand focused on relevance.
Planned and prepared for “real time marketing moments”
2014 ALL BRANDS had the social media war room ready
Twitter 15,000 RT
Facebook 8,000 NEW
IG 2,000 - 36,000
20% Increase in brand perception
Commercial / Cookie vs. Crème yielded 16,000
photos submitted by consumers
10 YEARS AGO!
32. POST
Real Time Team
Help Desk Concierge
Social Media Concierge
Content Concierge
Reporting
Review & Report
Ongoing
33.
34. WCVB Channel 5 Boston
last Tuesday
Since Ritz came out with the round crackers in 1934, everyone has wondered
"what are those little scalloped-shaped ridges for?"
WCVB.COM
Rossen Reports: Ritz Cracker mystery solved
-
35. “What people think the edges of Ritz
Crackers are for: wow, so pretty, aesthetic
beautiful scallops,” the Tik Tok video begins.
In the next segment, hands are showing
rolling the edge of the cracker over cheese
to cut it.
36. Is RITZ’s video reveal about the purpose of
the cracker’s ridges a joke or is it the true
purpose?
8,000 Comments about one Tik Tok spun
into WOW! Moment across all platforms and
millions in free presss
37.
38.
39. 0% of Wendy’s Customers Didn’t BELIEVE Meat Was Fresh Never Frozen
Wanted to capture urban / youth
uthenticity in Strategy stage
ery tuned in Content stage
aled in Success Plan
n Brand