2. Digital audit and review
• Thorough audit of digital skills and output
across Government communicators.
• Highlighted the need to work ever harder to
keep up with the rapid increase of social
media and other digital.
• Government is responding by ensuring it has
the right structure and staff have the best
skills and understanding – led by Digital
Communications Action Group.
3. Digital skills for all
• Key challenge for future is how to enable all
government communicators to be able to
carry out regular digital tasks.
• We are moving from broadcast to
conversation.
• Modern government communicators need to
be data analysts, content editors and
movement creators.
4. ‘Manifesto for Change’
Three guiding principles
•Digital communication in government should be a core skill for
all, not a specialist area, by end of 2014.
•Communications leaders, Digital Leaders and GDS must work
more closely together – a more collaborative approach is
needed to get the most out of GOV.UK. and other GDS services.
•We mustn’t let a risk-averse culture block innovative and
impactful digital comms – attitudes to risk need to be balanced,
pragmatic and informed by business need.
5. ‘Manifesto for Change’
Three guiding principles
•Digital communication in government should be a core skill for
all, not a specialist area, by end of 2014.
•Communications leaders, Digital Leaders and GDS must work
more closely together – a more collaborative approach is
needed to get the most out of GOV.UK. and other GDS services.
•We mustn’t let a risk-averse culture block innovative and
impactful digital comms – attitudes to risk need to be balanced,
pragmatic and informed by business need.
7. Use interest in PM social
media to optimise comms
• 2.5 million followers of @Number10gov
• 560,000 followers of David Cameron blog on
LinkedIn
• 200,000 followers of Number 10 on Facebook
8. The end of
the press release?
•
•
•
Government isn’t afraid of using social media for major announcements
Helps drive news agenda for ‘traditional media’
@DefraGovUK is good case study of what can be achieved as they won
CIPR award for best use of social media (proactively engaging about
badger cull, horsemeat) .
