Torrey Lincoln from Yahoo's presentation from the Digiday Publishing Summit in Vail, CO - March 31. 2016.

1. THE STATE OF NATIVE
TORREY LINCOLN
SENIOR DIRECTOR | YAHOO

2. EXPLOSIVE GROWTH FOR 3P IN-APP NATIVE IN 2015
2015 GLOBAL AD REQUESTS BY QUARTER
Source: Yahoo App Publishing, January 2016
70
140
210
280
350
Q1 Q2 Q3 Q4
BILLLONS

3. YAHOO APP PUBLISHING BY THE NUMBERS
M O N T H L Y
A D R E Q U E S T S
200B
O F G E M I N I N A T I V E
D I S P L A Y S U P P L Y
50%
A P P S
35,000

4. NATIVE IS GLOBAL
REQUESTS IN
LATAM
60B
REQUESTS
IN NA
42B
REQUESTS IN
EUROPE
192B
REQUESTS IN
APAC
75B
3P NATIVE IN-APP REQUESTS BY REGION
Source: Yahoo App Publishing, January 2016

5. NATIVE ADS REACH ALL DEMOGRAPHICS
Source: Yahoo App Publishing, January 2016
38%
32%
24%
3%
2%
35-44
25-34
18-24
45-54
55-64
65%
35%
MALE
FEMALE
AGE GROUP GENDER

6. NATIVE ADVERTISERS: THINK OUTSIDE THE BOX
NEWSGAMESMESSAGING
WEATHER
UTILITIES
NEWS GAMES SPORTSSOCIAL MUSIC
UTILITIES NEWS
WEATHER
MESSAGINGEDU
ADVERTISER
VERTICAL
TOP CONVERTING PUBLISHER APP CATEGORY
Source: Yahoo App Publishing, January 2016
Financial Services
& Insurance
Auto
CPG/Health &
Wellness