9. so we embedded Deep Focus’ always-on
Moment Studio @ Purina to be more relevant to them.
10. And we promote the best content to ensure
that the right people see it.
We review thousands and thousands of conversations/day
and respond to nearly a thousand tweets every week,
averaging an identification-to-response window of about 2
hours.
to deliver thousands of pieces of
personalized content each month directly to
thousands of people that need them –
whether they asked us for them or not.
11. I love playing with my cat Pixie, she
makes everything so much better!
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23. 173,000,000
138,000,000
IMPRESSIONS BY PLATFORM APRIL 2013 - APRIL 2014
Source: Simply Measured, Facebook Insights; Date range: April 2013 to 2014. Twitter Impression Volume=Post Impressions + Impressions from Mentions ; Instagram Impressions are indicative of posting volume and follower count;
Facebook Impressions=Organic/Viral Impressions + Paid Impressions; YouTube Impressions=Video Views
35,000+ personalized engagements
#57
95%
response rate
And we also know what the #1 driver of that choice is. It’s:
Because we humans are sending over a BILLION tweets every 3 days!
That’s 39 conversations every minute of every day.
We’re not some cold impersonal factory churning out kibble.
Heritage and being around for a long time used to mean that people would trust you and your products. But, over the last several years, trust took on an enhanced definition
We’re still showcasing our Expertise and Empathy- but we’re going about it in an intimate, more personal way.
We start with what we find out there. And then we add our magic…
We start with what we find out there. And then we add our magic…
And send a reply.
And send a reply.
And send a reply.
And send a reply.
Need to update numbers from unmetric
Today people expect a personal response from a
company within hours of tweeting a question or
Complaint.