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STRATEGIC VIDEO MARKETING
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ABOUT PURPLE
• Founded in 2016
• $300 Million Publicly-Traded Company
• Brand Built on Humor (and, of course, Science)
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4
5
6
NEIGHBORS MAY THE 4TH
Which performed better?
7
NEIGHBORS MAY THE 4TH
This Photo by Unknown
Which performed better?
8
SIMPLE SET
STELLAR TEAM
PURPLE BOYS
CASE STUDY
THE CHALLENGE
@alisagammon
@alisagammon
@alisagammon
1
THE AUDIENCE
Insights Driven Creative
@alisagammon
@alisagammon
Insights Driven Creative
@alisagammon
THE CONTENT
@alisagammon
6 Episodes
@alisagammon
Ecosystem Assets
@alisagammon
1,597 Ads
Podcast
@alisagammon
Purple’s 103rd
Patent
@alisagammon
@alisagammon
THE CAMPAIGN
STRUCTURE
@alisagammon
@alisagammon
@alisagammon
Campaign Shot
in 8 Hours
@alisagammon
@alisagammon
Campaign creative optimized from
optimized from previous week’s results
THE RESULTS
@alisagammon
@alisagammon
Homepage of Reddit
@alisagammon
23 Million Views
245,000
Reactions
65,000 Shares
Boring tax
@alisagammon
@alisagammon
@alisagammon
Watch more:
purple.com/purple-boys
QUESTIONS

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