The Next Phase of Programmatic Presented by Katie Millington, Director of Platform and Audience Strategy, Vox Media

1. 2 0 1 9 /// 1
The Next
Phase

2. GoDeeper.
Can programmatic be
a premium asset?

3. GoDeeper.
2019 /// 3
Efficiency doesn’t need
to lead to a lack of
creativity and
customization.
Innovation and
automation can
co-exist

4. 95MM
uniques
January 2019, (A13+ US only),
ComScore MediaMetrix
Multi-Platform
199MM
global users
January 2019,
Google Analytics
699MM
moments
January 2019, Vox O&O across
Sites, Social, Apple News,
YouTube & Podcasts
2018 /// 4
Vox Media
Properties
2006 2008 2010 2012 2014 2016 2018
Launch of
Team Sites
Creators of
Chorus
Launch of The
Verge
Launch of
Polygon
Acquired Curbed,
Eater & Racked
Launch
of Vox
Acquired
Recode
Launch of
Concert
Launch Of
Vox Media
Podcast
Network
1.0 B L O G S 2.0 B R A N D S 3.0 P L A T F O R M 4.0 P R O G R A M M I N G
Launch of
PBS show
The
Ringer Launches
on Chorus
Launch of
The Explainer
Studio
First
Newspaper
Announced
as Chorus
Customer
Three Vox
Entertain-
ment shows
renewed
Launched
new Vox
section
Concert
Programmatic
Acquired The
Coral Project
2019 /// 4

5. Growth isn’t slowing down
2019 /// 5

6. Partner +
Build Model
2019 /// 6

7. Content Context
Audience
2019 /// 7
The Publisher Advantage

8. 2019 /// 8
CONTENT

9. THE
CONCERT
GP CONTEXT

10. 2 0 1 9 /// 10
AUDIENCE

11. Vox Media’s data platform
Audience
insights
How our users engage
Measurement
Show them it worked
Optimization
At the right time
Activation
Get the right
people
Data
platform
FEBRUARY 2019 /// 11
SalesDataUpdate
BEST
PRACTICES

12. Creative Formats First Party Data Activation Demand More Opt In
Programmatic Best Practices
FEBRUARY 2019 /// 12
Don’t
Sacrifice
Creativity
Programmatic ads can build brands
435%
Lift over interaction
rate industry
benchmark
40%
Average lft in
brand
recommendation

13. Unified
platform
Creative Formats First Party Data Demand More Opt In
Reminder: Those numbers are
multi-dimensional human beings
Programmatic Best Practices
FEBRUARY 2019 /// 13
SalesDataUpdate

14. Creative Formats First Party Data Demand More Opt In
Demand
More
Programmatic Best Practices
FEBRUARY 2019 /// 14
SalesDataUpdate
Work with partners
who challenge the status quo.

15. Creative Formats First Party Data Demand More Opt In
Opt in,
Not Out
Programmatic Best Practices
FEBRUARY 2019 /// 15
SalesDataUpdate
Quality at scale can exist.
YOU CAN
TRUST
CONCERT IS A PUBLISHER-LED
MARKETPLACE THAT OFFERS
HIGH-FIDELITY ADVERTISING

16. GoDeeper.
Programmatic is the
gateway

17. 2018SPONSORSHIPS
MARCH 2018 /// 17
THANK YOU