dan greenberg, share through
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Digiday Programmatic Marketing Summit
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- 1. NATIVE AD SUMMIT 2016 How Brands Are Taking Control of the Programmatic Native Opportunity Dan Greenberg Founder & CEO at Sharethrough
- 2. FEATURED PUBLISHERS FEATURED BRAND PARTNERS FEATURED TECHNOLOGY PARTNERS The Native SSP PROGRAMMATIC NATIVE
- 3. All Ads Should Be Respectfully Integrated & Dynamically Personalized PROGRAMMATIC NATIVE
- 4. Native is Now the Largest Category of ADVERTISING Because Feeds are the Largest Category of ATTENTION PROGRAMMATIC NATIVE
- 5. The Mobile Feed = Modern Attention PROGRAMMATIC NATIVE
- 6. The Mobile Feed = Modern Attention PROGRAMMATIC NATIVE
- 7. Native Ads Are Read, Not Just Seen READ SEEN Native Banners PROGRAMMATIC NATIVE
- 8. Where Will the Next $15 Billion For Native Ads Come From? PROGRAMMATIC NATIVE
- 9. NATIVE AD DISPLAY AD 36.3B 13.2 B 16.8B THE NEXT $15B? PROGRAMMATIC PROGRAMMATIC NATIVE
- 10. NATIVE AD SUMMIT 2016 RTB 2.3 Unlocked Native Display Programmatic Native: Past, Present, Future
- 11. PRESENTATION NAME - XX/XX GE APPLIANCES
- 12. PRESENTATION NAME - XX/XX
- 13. PRESENTATION NAME - XX/XX
- 14. PRESENTATION NAME - XX/XX
- 16. DSPs Where Traders Can Buy Native Display Today PROGRAMMATIC NATIVE DSPs PublishersDSPs Publishers
- 17. NATIVE AD SUMMIT 2016 Native Video Programmatic Native: Past, Present, Future
- 18. Sharethrough Native Video Ads • In-Feed • Headlines, Branding • Instant Play, Muted Video PROGRAMMATIC NATIVE
- 19. In-Stream Outstream Non-Native No Context: i.e. headline, description, or brand elements Native Includes Context: headline, description, brand logo Pre-Roll PROGRAMMATIC NATIVE
- 20. Native Outstream Video is the Fastest Growing Native Ad Format 9% 34% Q1 2016 Q1 2017 impression share +377% Source: Sharethrough Exchange PROGRAMMATIC NATIVE
- 21. Outstream Video Supercharges Native Ad Results PROGRAMMATIC NATIVE
- 22. DSPs Where Traders Can Buy Native Outstream Today PROGRAMMATIC NATIVE DSPs PublishersDSPs Publishers
- 23. NATIVE AD SUMMIT 2016 Future: Dynamic Native Programmatic Native: Past, Present, Future
- 24. The Power of Dynamic Creative Changing the creative at ad impression time based on a variety of factors PROGRAMMATIC NATIVE
- 34. ¬ Northeast
- 35. ¬ Westcoast
- 36. NATIVE AD SUMMIT 2016 1. Past: Standardizing Native Display via RTB 2. Present: Growing Native Video 3. Future: Launching Dynamic Native Creative All Ads Should Be Respectfully Integrated & Dynamically Personalized
- 37. Thank You Dan Greenberg Founder & CEO at Sharethrough
Notas do Editor
- NA is no longer a thing of the future Special occasion: year that NA surpassed traditional display
- we are sharethrough
- So to sum the macro point up: Native is now largest category of advertising Because feeds are the largest category of attention
- Begin an overview of native ads
- Begin an overview of native ads
- Today...why NAS has eaten the world + where we’re going —— Universal principles
- Today...why NAS has eaten the world + where we’re going —— Universal principles
- NA is no longer a thing of the future Special occasion: year that NA surpassed traditional display
- NA is no longer a thing of the future Special occasion: year that NA surpassed traditional display
- We’ve now established that native is a key vehicle for modern influence, and our research has shown that adding video drives the highest results for native. Across data from the Sharethrough exchange in 2017, we’ve found that video drives the highest avg brand lift of any format, 2.6x non-video content
- NA is no longer a thing of the future Special occasion: year that NA surpassed traditional display
- NA is no longer a thing of the future Special occasion: year that NA surpassed traditional display