Master of memes Ben Huh founded the Cheezburger Network in 2007 and developed it into one of the largest humor networks in the world in less than two years while making a profit during one of the deepest recessions. Huh has steadily cultivated his media empire, which now includes sites such as The Daily What, FAIL blog and Know Your Meme. He also has a new mobile news publication, Circa. Hear what traditional publishers can learn from the success of Cheezburger and how to use "fun" to improve reader loyalty.

1. Creating
SHAREABLE
HAPPINESS
@benhuh
Tuesday, October 22, 13

2. You Know Us From This
Tuesday, October 22, 13

3. Since the Beginning
1,500% Growth
#3
IN
HUMOR,
TOP
50
ENTERTAINMENT
Pioneer in Internet Culture
*Comscore
January
2013
**internal
site
data,
February
2013
Tuesday, October 22, 13

4. The SCIENCE Behind Humor
Tuesday, October 22, 13

5. Clearly...
Tuesday, October 22, 13

6. Still evolving
Evolutionary response to
relieving stress.
Tuesday, October 22, 13

7. Evolved like sex: recreational humor
Tuesday, October 22, 13

8. Still evolving
Laughter is
a moment spent in
PURE HAPPINESS
Tuesday, October 22, 13

9. REDEFINE Old Categories
Tuesday, October 22, 13

10. What is Humor on the Internet?
ENGAGE
Create.
Curate.
Share.
Tuesday, October 22, 13
Experience
Clever :)
Creative :)
Inspiring :)
Emotional :)
LOL :)

11. Humor and Happiness
Tuesday, October 22, 13

12. Teaching humor and happiness
Bob
Ross/PBS
Tuesday, October 22, 13

13. Mainstream
Cassandra Report
Top 15 Content Types
Mainstream Users Share Online
Tuesday, October 22, 13

14. Mainstream
Cassandra Report
Top 15 Content Types
Trendsetters Share Online
Becomes
#1
Tuesday, October 22, 13

15. Embrace DISTRIBUTION
Tuesday, October 22, 13

16. Engagement
Average App Use:
3 TIMES A DAY
Tuesday, October 22, 13

17. On Phones
This is Cheezburger
We start your morning
with a smile.
Tuesday, October 22, 13

18. On the Web
This is Cheezburger
We deliver
happy thoughts
at work.
Tuesday, October 22, 13

19. On Tablets
This is Cheezburger
We help you
relax at home.
Tuesday, October 22, 13

20. On What’s Next
This is Cheezburger
Embrace
NEW ideas
Tuesday, October 22, 13

21. Keep Trying NEW IDEAS
Tuesday, October 22, 13

22. The unexpected is addictive
Tuesday, October 22, 13

23. An emotional tug
Tuesday, October 22, 13

24. Creativity driven by data
Tuesday, October 22, 13

25. Backed by research
Know Your Meme
The research center
for viral phenomena.
Tuesday, October 22, 13

26. Decision made by humans
Tuesday, October 22, 13

27. Bored?
cheezburger.com
ben@cheezburger.com
Tuesday, October 22, 13