Being an activist brand in 2017, Digiday Brand Summit Germany, May 2017

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Itai Bichler presentation at DBSE, May 2017

STAND OUT
TIMING
PR INSIDE

SodaStream InternationalLtd.(SODA)
1. PICK A CAUSE THAT YOU BELIEVE IN
2. USE EMOTION TO COMMUNICATE YOUR CAUSE
GET PEOPLE TO LOVE IT ORHATE IT
3. FIGHT FORIT

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Being an activist brand in 2017, Digiday Brand Summit Germany, May 2017

1.

2. STAND OUT TIMING PR INSIDE

3.

4. A BRAND WITH AN ATTITUDE

5. SodaStream InternationalLtd.(SODA) 1. PICK A CAUSE THAT YOU BELIEVE IN 2. USE EMOTION TO COMMUNICATE YOUR CAUSE GET PEOPLE TO LOVE IT ORHATE IT 3. FIGHT FORIT