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New York City | Wednesday, January 29th 2020
DIGIDAY, GLOSSY, and ModernRetail
Senior Manager, Amazon Partnership | 23andMe
Build trusted relationships with the
Global Prime members2
US monthly unique visitors1
202M of individual shopper
journeys & behaviors used as
Amazon Confidential | Sources: 1. ComScore, June 2018; 2. Amazon 2017 shareholder letter; 3. Harris Poll reputation quotient poll
Of Amazon customers use Amazon to
discover new products or brands.
Source: CPC Strategy and Survata, "The 2018 Amazon Shopper Behavior Study" - US, Feb. 2018
New brands are being discovered on Amazon every day.
Smartphone / Mobile
Social Sharing / Advocacy
Studios / Video
Voice Services / Echo
Customers come to Amazon for more than just shopping
More than 300 million active customer accounts worldwide
Customers interact with Amazon in a wide variety of ways
Amazon’s tenant of Selection is an important SEO and
brand shopping driver.
While your brand experience should be cohesive across all
customer touchpoints, the right Amazon focus and
assortment may differ from your other retail partners.
Fully exhaust all of Amazon’s free merchandising such as
twisters and newer model widgets. Closely manage any
paid support after this.
Sellers are critical to Amazon. If you’re in a desired category
or region, identify a strategic account manager to align on
mutual goals that work for you.
Leverage Amazon’s logistics network in order to go beyond
your own physical brand reach without the upfront
Create best in class content, identify best practices, and be
prepared to optimize regularly.
health risk reports
Only company with
2B+ Best Places
Amazon Live : ~1:43:40
Home Holiday Gift Guide
Approach marquee days creatively. Stretch your dollars and
avoiding head-to-head overspending.
Foster relationships with multiple Amazon teams directly for
Be a good partner.
• Amazon’s platform allows for complete control and ownership of
your daily business and brand identity
• Ask: Have I maximized all of the free and basic tools available to
me in order to feed the flywheel?
• Amazon’s testing of many verticals keeps them looking for
strategic brand partners
• Ask: Is Amazon innovating somewhere I am an expert and/or can
• Amazon’s diversity is your opportunity
• Ask: What are my goals and where am I empowered by this
platform for realize them?
AMANDA STONE | (310) 291 – 3111
firstname.lastname@example.org | linkedin.com/in/amandacstone