The explosion of advertising mediums and channels is forcing brands to throw more dollars in more places without truly understanding their customers’ buying behavior. In this session, Pascal Bensoussan, chief strategy officer of Aggregate Knowledge, will share with you how to move past old school business intelligence methods to capture and act on real-time media and audience data, guaranteeing increased sales, new customer relationships and radically improved media spend efficiency. Presenter: Pascal Bensoussan, chief strategy officer, Aggregate Knowledge

1. Driving Greater Reach & More Sales
December 3, 2012
Confidential Information of Aggregate Knowledge, Inc.

2. IMAGINE
a marketer’s world with
EVERYTHING YOU
NEED TO KNOW
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6. Introducing Media Intelligence
1 Platform 2 Goals
Audience Media
Efficiently:
+  Drive greater reach
 Drive more sales
Media Intelligence
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7. Leverage Existing Investments
Siloed information doesn’t tell you
2 Goals 2 Levers
everything you need to know
Grow reach Who?
Data
Warehousing 3rd Party Data
(CRM)
Audience
?
Generate more sales Where?
Website Paid
$ $$$ Visitors Media
Media
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8. Media Intelligence Drives Sales and Reach
Siloed Combine investments and buy Efficiently grow
investments the right audiences on the right media reach and sales
Data
Warehousing
(CRM)
Website Who? Where?
Visitors (Audience) (Media)
$ $
$
Third-Party
Data $$$$$$
Media Intelligence Platform
Paid
Media
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9. Compare Campaign Performance Across Channels
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10. Reach Your Best Audiences Cost-Effectively
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11. Compare Changes with Media Mix Scenarios
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12. Discover Ways to Grow Your Reach
Conversion rate Index
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13. This is ALL We Do
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14. Industry’s Fastest Media Intelligence Platform
• Capture Internet volume data in real time
and act on it now
• Buy media efficiently
• Increase reach and more sales
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15. The AK Guarantee
RESULTS
GUARANTEED
 AK’s guarantee:
Move marketing from a cost
center to a profit center
Reallocate spend to achieve a
10% increase in reach or sales
metric in 60 days
15 Confidential Information of Aggregate Knowledge, Inc.