The People's Superhero - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15
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Liz Nixon's presentation from the Digiday Content Marketing Summit in Half Moon Bay, CA - August 4, 2015.
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The People's Superhero - Digiday Content Marketing Summit, Half Moon Bay, CA - 8/4/15
- 1. COMMUNITY-DRIVEN STORYTELLING FOR THE SNAPCHAT GENERATION
- 2. IT TAKES A THOUSAND VOICES TO TELL A SINGLE STORY
- 3. Total Views: 60 Million Impressions: 1.5 Billion Engagements: 30.1 Million Engagements per week: 700K Zero-distancing via Snapchat 29 Influencers +! 11 Million Views+ 100M Impressions Harness Influencers’ Fans INSPIRED BY @SUMMERBREAK’S SNAPCHAT SUCCESS
- 5. STARRING: 3 EPISODES A WEEK 8 WEEKS 186,544 FOLLOWERS 3.2M VIEWS 73% COMPLETION RATE WHAT IS SNAPPERHERO? 146M IMPRESSIONS
- 6. 3 TAKEAWAYS CO-CREATE SOMETHING INFLUENCERS LOVE GROW AND ACTIVATE FANS BEFORE LAUNCH INVEST IN COMMUNITY-DRIVEN STORYTELLING