You can relate trends to various aspects like fashion, clothes, shoes, and e-commerce is one of them. A question arises in mind what will be e-commerce trends in 2019 that are apparently explained in this presentation.
What will be the E-Commerce Trends for 2019? - You Need to Pay Attention
1. What will be the
E-Commerce
Trends for
2019?
- You Need to Pay Attention
2. SHOULD INVEST IN E-
COMMERCE?
E-commerce is ever changing & continuously growing
market. It is projected by the year 2021, retail e-commerce
sales will grow by $4.8 trillion. If you are thinking to enter
your business in the race of e-commerce revolution, then
this year is the best beginning for you as it has been seen
the slow & steady growth over the past years in this field.
3. Table of Content
AI, Assistants, and Chatbots01
Explosion of AR02
Video03
Voice search04
On-site personalization05
Subscriptions06
A shift toward D2C07
eCommerce brands are going
brick-and-mortar
08
B2B eCommerce growth will
accelerate
09
5. AI, Assistants, and Chatbots
0%
5%
10%
15%
20%
25%
30%
35%
40%
Share of Respondents
Artificial Intelligence & chatbots are
specifically designed to improve the
overall customer experience and will
invade the e-commerce stores. These
can tackle various human tasks from
managing inventory to handling
inquiries and can free up time for them
to focus on other business-related
aspects.
According to the Statista study
conducted in 2017, 34% of visitors
feel comfortable when
communicating with AI & chatbots.
7. There are various AR (Augmented Reality)
powered by 3D warehouse has made easier for
3D modeling experts to integrate AR into e-
commerce stores. With the help of this,
customers can try homeware & clothes at their
homes which leads to higher conversion rates for
investors. AR is filling the gap between brick &
mortar and online.
SOCIAL MEDIA
9. How Social Media
Influences Purchase
Decisions
Video content makes the intense impact as
compared to written content. This is the reason
that people love to spend more time watching
videos. Videos help the products more visually
presented.
11. At present 25% of the people use voice
search to make queries to quench their
thirst. It is expected to grow up to 50% in
the near future. This is a golden
opportunity for entrepreneurs to
transform businesses into e-commerce.
13. Beautiful Website design incites the visitors to spend more time on it that improves the
bounce rate for that particular website. There are other plenty of factors that need to be
considered in concern to on-site personalization like using accurate images, videos and
other interactive media.
Adding call to action is one of the most important aspect in on-site personalization.
On-site personalization helps to heighten the conversion rates, it is a better chance for
business tycoons to hold the hand of on-site personalization in the context of e-
commerce.
15. Subscriptions
In the past few years, the subscription to e-commerce market has grown
to 500%.
2016 was the fruitful year for e-commerce business gained over
$2.6 billion for large retailers.
The average subscribers have a large amount of disposable
income that lies between $50,000 and $100,000 per year.
It’s getting easier than ever for smaller retailers to
offer same level of convenience as an industry giant.
It has reduced the amount of customers' churn as a result
churn rate shifts downwards which means the annual
percentage rate at which customers stop subscribing to a
service or employees leave a job.
18. A Shift Toward D2C
There are a profound number of companies
that have shifted towards D2C (Direct to
Consumer) strategy to thrive its customers.
1
This process helps the products to be
introduced in the market more quickly.
2
You can have complete control over your
brand’s products, as well as its reputation.
3
D2C (Direct to Consumer)
Benefits
20. E-Commerce Brands are Going Brick-and-Mortar
It is a better choice to shift your business towards
brick and mortar system, after establishing an
online presence. You will see in near future:-
• The ability to engage
more directly with your
customers.
• The ability to provide
an enhanced
experience to said
customers.
• Experiencing a higher
conversion rate than
eCommerce.
22. B2B eCommerce Growth will Accelerate
In the same Forbes article, it was mentioned that 40
percent of B2B digital commerce sites will use price
optimization algorithms to deliver product pricing
dynamically.
The B2B market is likely to grow continuously by
2020 according to Forbes that will result in $1.1
trillion improvements in sales for 12.1 percent of all
B2B sales in the US.
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