Dick Davies' handout from a presentation to the Association of Information Technology Professionals, Washington DC, about how they could harness the power of Web 2.0

1. Group Blogs
A multiple-author blog is a social
network. Less work for each person for
a bigger result. That is the idea behind DICK DAVIES
Facebook and MySpace. HTTP://THROUGHTHEBROWSER.BLOGSPOT.COM
WWW.DICKDAVIES.COM
If you want to start your own social
network, try www.ning.com. Ning is
the backbone for our Washington AITP
website, http://aitpwashdc.ning.com.
One-to-many communication is
printing, emailing, spam, blogging!
The difference between spam and blogs
Create Your
is that readers subscribe to your blog,
called “pull” technology. Earlier Web 2.0 Presence
technologies are “push.” When you
publish, your readers choose to be In 2 Hours or Less
notified, either through email or
readers. However, you still have the
problem of getting people to subscribe
to your blog. HI MOM!
Staking a claim in cyberspace is about
more than just being famous. Authors
of blogs and Wikipedia articles report DICK DAVIES
how the opportunity and responsibility
of creating new information also creates PRESENT@DICKDAVIES.COM
a sense of humility, gratitude, and
responsibility to their readers.
As the airline pilot said to his copilot
when their compass broke, “I don’t
know where we are going, but we are
making great time!” Join us!
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2. The Story So Far How Will You Join The Conversation? WWW.DickDavies.com is now hosted
on Google Apps, which is a free,
The early days of Web 1.0, featuring the I started by reading blogs. Every day
24x7 always on webmasters. It was for five years I got an email, “Good automated platform that gives me Web
either get a better way or die in harness. Morning Silicon Valley” (GMSV) 2.0 connectivity. It is actually a wiki set
motto “tweaking tech since the up for group production.
Web 1.0 – Brochureware websites and
shopping cart software, one way twentieth century.” I call it “the further Dick’s Blogs
broadcast and rudimentary purchasing adventures of Steve, Larry, Bill and I used to read business magazines and
of pre-defined offerings. Sergey.” It is an email with a lot of books. I read the Wall Street Journal
links, which gave me the context about cover to cover every day for five years.
There are still brochureware websites the technology news…what it means.
with straight pipe shopping cart Today, I read many blogs, each chosen
software, but what they offer is In June of 2007 GMSV gushed about because they illuminate a subject I want
restricted compared to what can now be Marc Andreessen’s new blog, so I set to learn.
done on the web. Five years from now up my blog reader. I use the Google I like the comics on www.xkcd.com,
95% of the websites will still be Web Reader, part of Gmail, which Lifehacker and subscribe to John Battelle’s Search
1.0, but the important websites will be (a blog) recently said is their favorite Blog, eight internal Goggle blogs
Web 2.0 and 3.0. reader. A blog reader collects and (including Sergey Brin’s non-Google
organizes new blog posts after you blog), Merlin Mann’s 43 Folders, and
Web 2.0 – “All marketing is a subscribe to them. John Scoble wrote
conversation” (Cluetrain Manifesto) Suw Charman’s Strange Attractor,
that he reads 600 blog posts an hour. I which is my best source for what is
increased opportunity for feedback and process 60. Process means read, refer,
guidance from stakeholders. Increases happening to the newspaper industry.
save, follow links, either use or lose. All told I subscribe to 42 blogs,
data stored on the web.
For a full year Marc wrote the Web 2.0 everything from space travel to sales, to
Web 3.0 – Repurposing the data stored management course on his blog fashion, to technology.
on the web. Mashups, Tony Blair, http://blog.pmarca.com. After a year, he Sooner or later it is time to stake your
“Should I stay or should I go?” went on to other things, and that blog
http://www.youtube.com/watch?v=a1v claim. Through The Browser is hosted
still gets a lot of traffic. I use it to find on Google’s Blogger, free Open Source
wKZiDsY4 the current number of Ning sites.
and “Where did the Presidents’ children blogging software. For starting your
go to school?” by Freebase Parallax Contribution – While preparing this own blog, you might start at either
presentation, AOL shut down my Blogger or WordPress.
http://blogs.zdnet.com/collaboration/?p
=131&tag=nl.e539 website, after I had paid them for the I post on ThroughTheBrowser twice a
past 14 years. Sent the story to John week, nine time a month. I am always
What do you want to do? Learn, read, Murrell, who writes Good Morning
post to the internet? What do you want looking for new ideas, but the writing
Silicon Valley, he broke the story to the and posting takes less than an hour.
to post? Words, music, pictures? It’s all world. That was a Web 2.0
easy and it’s all free! conversation.