1. Before You Leap…
flickr photo:No por Mucho Madrugar

2. Arts
Visualshop
rk
woucation
d
Eedition
the
Creative
Method
and systems
v1.7b WORKSHOP EDITION 2009 BY
jason theodor

4. What is Creativity?
This is one of the top
images for ‘creativity’ on
Google image search.
What does this have to
do with creativity?
jasontheodor.com

5. Wikipedia
There is no single,
authoritative perspective or
definition of Creativity and
there is no standardized
measurement technique.
jasontheodor.com

6. Brian Aldiss novelist
Whatever creativity is,
it is in part a solution
to a problem.
…even if we don’t know what that problem is yet.
jasontheodor.com

7. What is Creativity?
Creativity is the process of
having original ideas that
Breaking Default
have value.
This is one of the top
images for ‘creativity’ on
Google image search.
What does this have to
do with creativity?
jasontheodor.com

9. It’s about the
ACTION
of creating something
that never existed.

10. The Creative Method
Preparation Phase
Definition of Problem or Goal
Focus Methods used to
provide insight and direction
Induction Phase
Brainstorming Quantity
Action Methods used to
break barriers
Plan
Research
Describe the design direction you
think is most appropriate, using
precise adjectives and phrases.
Analysis Phase
Sketch possible ideas, given the
necessary elements.
Synthesis Phase
Creating a uniQue Expression
Deviation Methods used to
escape default settings
The Creative Method & Systems v2
Organizing Quality Ideas
Connection Methods used to
strengthen bonds
Execute
Using the research you did and
the plans you
Evaluation Phase formulated,
concretely Against Focus
Judge and Purge Ideasvisualize the final
Creative Success Meter used to
piece.
rate and rank creative work
JasonTheodor.

13. Three Creative Elements
A
C
D
Action
Connection
Deviation
Creativity is made up of three simple elements:
Action, Connection, and Deviation.
jasontheodor.com

14. Action
‘do’
Quantity
breaking barriers
leads to simple, smart, well-crafted work
Pablo Picasso
created over 50,000 works

15. Connection
‘glue’
Quality
strengthening bonds
leads to familiar, resonant, shareable work
Pablo Picasso’s Guernica
depicts the anguish of civil war

16. Deviation
‘skew’
uniQueness
forging new paths
leads to original, flexible, challenging work
Pablo Picasso’s Bull Sketches
go in unexpected directions

17. Arts
Visualshop
rk
woucation
d
Eedition
the
Creative
Method
and systems
v1.7b WORKSHOP EDITION 2009 BY
jason theodor

18. CD shelf
ed in creating
useful objects.
peras
of analysis and
more complex
s.
t the needs of
ex objects to
g criteria. The
signs.
nglish.
tion criteria.)
Moments in art...

22. Three Creative Elements
A
C
D
Action
Connection
Deviation
Creativity is made up of three simple elements:
Action, Connection, and Deviation.
jasontheodor.com

23. The Creative Method
Preparation Phase
Definition of Problem or Goal
Focus Methods used to
provide insight and direction
Induction Phase
Brainstorming Quantity
Action Methods used to
break barriers
Plan
Research
Describe the design direction you
think is most appropriate, using
precise adjectives and phrases.
Analysis Phase
Sketch possible ideas, given the
necessary elements.
Synthesis Phase
Creating a uniQue Expression
Deviation Methods used to
escape default settings
The Creative Method & Systems v2
Organizing Quality Ideas
Connection Methods used to
strengthen bonds
Execute
Using the research you did and
the plans you
Evaluation Phase formulated,
concretely Against Focus
Judge and Purge Ideasvisualize the final
Creative Success Meter used to
piece.
rate and rank creative work
JasonTheodor.

24. Sketches
and graphic
ideas

25. Representation in space

26. Views

27. CD shelf
ed in creating
useful objects.
peras
of analysis and
more complex
s.
t the needs of
ex objects to
g criteria. The
signs.
nglish.
tion criteria.)
Moments in art...

28. Danzae Pace writer
:
ckr photo
don
rogergor
[There are] those who
see shapes in cloud
formations, and those
who just see clouds.

29. Arts
Visualshop
rk
woucation
d
Eedition
the
Creative
Method
and systems
v1.7b WORKSHOP EDITION 2009 BY
jason theodor