Publised in Zyncro blog. December 2013

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Luis Miguel Díaz 9:00 am on December 10, 2013
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Tags : Communication 2.0 ( 84 ), corporate communication ( 11 ), enterpris e s ocial network ( 87 ), enterpris e s ocial
networks ( 112 ), internal communication ( 38 ), internal s ocial network ( 8 ), internal s ocial networks
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Some Things You Might Not Know About Internal
Communication
Estimated Reading Time: 5 minutes
The essence of internal communication is very simple.
We are all, or have been at some point, workers and we
know to value a professional environment, even if we
do not enjoy that environment:
A good place to work. Thinking of happiness
may be excessive, but at least it does not detract
Where the liberty and initiative of each
employee is favored
In which team spirit and sense of belonging to
a common project is fostered
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Where achievements can take place (and
failures experienced) as something
collective
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Have fairness in the deal: reward good conduct
and penalize harmful conduct
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All members of the organization are heard and their participation is encouraged.
But what we are not always conscious of is the potential of internal communication in other
domains.
Things you might not know about internal
communication that can help you
1. Improvement of the external image and corporate reputation
Now that, finally, it seems the corporate reputation has begun to consider itself in a global mode and
its management relapses in DirCom, internal communication can offer us new instruments to
strengthen our image. Who better than employees to talk about the company for which
they form a part of? For sharing how it works, what it does or how customer feedback is used to
improve the products and services?
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2. Discover and take advantage of (hidden) talent in the organization
teamwork collaboration
Beyond a resume, there is an ecosystem of enthusiasm, skills, resources and qualities that can
escape the traditional vocational assessment. Thanks to internal communication, it is possible
to discover this talent and take advantage of it in order to improve the organization.
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3. Clarify and help establish the company’s cultural values
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Well managed, internal communication also offers a multitude of resources, good for defining the
values and philosophy of a company, in which it is great for strengthening the resources that already
exist. Regardless of business approaches, the authentic elements that define an
organization depends on how they live and transmit these values to their employees.
If congruence does not exist between individuals, they will dissolve like a sugar cube in a
hot cup of coffee.
4. Encourage innovation and shared knowledge
An internal social network, for example, allows professional profiles and diverse personal
interests to be put in common. From there a flow of ideas can arise, projects and initiatives that
otherwise would be unthinkable. It is only necessary to promote, maximize and coordinate this flow
for its subsequent use.
5. Save time and money
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2. This possibility of sharing knowledge, documents, experiences…additionally assumes an enormous
savings in resources: time and money. Imagine an office of lawyers. If each department provides to
the enterprise social network just as it has managed its operations, the difficulties encountered, how
they came to a solution, the documents and contracts that have been created…, such operations in
the future will be much more simple.
6. Improve productivity and results
And maybe the most unfamiliar, on the basis of low interest paid to it: internal communication
improves productivity and economic results of the company.
At Zyncro we know that many of the main internal company communication problems can be
solved with a good communication tool for employees. Do you want to know how an enterprise
social network or internal network can help your company? Ask for a demo and we will show you
how you can apply this solution to your business.
Luis Miguel Díaz-Meco (@lmdiazmeco) treasures more than 15 years of experience in
communication, where he directed and coordinated diverse mediums and took on different
responsibilities in the public organization for which he currently works. He has a degree in
journalism and a master in communication management. He is also a teacher, consultant and
blogger (http://lmdiaz.com/).
Do you want to see how
improves your internal
communication?
Ask for a demo and we will tell you all about
it!
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