Chapter 14 Developing Pricing Strategies And Programs

Part 5 : Shaping the Market Offerings Chapter 14 – Developing Pricing Strategies & Programs

Understanding Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setting the Price ,[object Object],[object Object],[object Object],Price $15 $10 100 105 $15 $10 50 150 ------------------------------------------------------------------------------------------ -------------------------------------------------------------------------------------------------------------------------- (a) Inelastic Demand (b) Elastic Demand Quantity Demanded per Period Quantity Demanded per Period

Setting the Price ,[object Object],[object Object],Cost per unit $2 $4 $6 $8 $10 100,000 200,000 400,000 800,000 ----------------------------------------------------------------------- B I I A I I I I I I I I I TI Current price Experience curve Accumulated Production I I I

Setting the Price ,[object Object],[object Object],[object Object],[object Object]

Adapting the Price ,[object Object],[object Object],[object Object],[object Object],[object Object]

Initiating & Responding to Price Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chapter 14 Developing Pricing Strategies And Programs

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Chapter 14 Developing Pricing Strategies And Programs