Cognitive Systems Institute Group Speaker Series talk by Franz Dill on "Gamification and Cognitive Systems; Opportunities for Enhancing and Defining Jobs." To listen to a replay of this talk, go to this page http://cognitive-science.info/community/weekly-update/ If you'd like to be added to the invitation for this weekly series call, please contact fodell@us.ibm.com

1. Franz A Dill
PKL Knowledge Partners

2. Question:
Can Business be Fun?
Can Fun be Business?

3. What do we call it?
Gamification
Serious Games
Serious Play

4. Game Dynamics: Getting people to pay serious
attention to challenges using playful interaction that is
not seen as work.
(It’s Hard).

5. Why?
 Get Engagement
 Mundane Tasks, Problems
 Innovation Driven by Play
 Derive Competitive Solutions
 Focus on Challenges
 Crowd Sourcing
 Specify and Speed up Process
 Link to Real Data

6. Players
 Crowds (Customers, Employees …)
 Groups (Competitive or not …. )
 Individuals (Over time …. )
 Systems (Competing with Other Players)

7. Evaluation
 Simulation
 Market
 Judges

8. MetaGames
 Computers Measure our world
 Sports
 Scores of all sorts
 Historical and Forecast Data
 BigData

9. Recognition
 Badges
 Points
 Leaderboard
 Survival

10. Examples
 Talking Mr Clean
 New Initiative Model Game
 Wiki Knowledge Management
 Supply Chain Model Game
 China/India Retail Model
 Virtual Retail Store Model
 Training Systems
 Crowd Sourcing

11. Adapting Jobs
Crowdsource Job/Task Improvement
Emulated Environment
 Play Game
 Track Score and Contexts
 Track Alternative Choices
 Analyze Patterns of Result
 Reward (Repeat)
 Implement Cognitive Solution to Task

12. Game CrowdSourcing a Task
Airport Scanner Game
(Duke University)

13. Virtual Reality Tracking

14. Augmented Reality, Mobile, Eye and Neuro
Tracking
Sands Research

15. Results Displayed on Virtual Shelf

16. Resources:
For the Win: How Game Thinking can
Revolutionize your Business
The Gamification Toolkit Dynamics, Mechanics
and Components for the Win
By Kevin Werbach and Dan Hunter (Wharton)
(And free Coursera Course)

17. Contact Information
Franz A Dill
Franzdill@gmail.com
Eponymouspickle.blogspot.com ( My Innovation Blog )
Twitter/franzd
Linkedin/Franzdill
Google+/Franz
(Available for Consulting in 2015)