7. 3
areas to focus on
to create professional
presentations are:
Visual Design of Course
presentation Materials
8. 3
areas to focus on
to create professional
presentations are:
Visual Design of Course
1. DESIGN (Layout & Theme)
presentation Materials
9. 3
areas to focus on
to create professional
presentations are:
Visual Design of Course
1. DESIGN (Layout & Theme)
presentation Materials
2. TYPOGRAPHY
10. 3
areas to focus on
to create professional
presentations are:
Visual Design of Course
1. DESIGN (Layout & Theme)
presentation Materials
2. TYPOGRAPHY
3. IMAGERY
15. create a strong
opening slide.
follow it with
designs that
clearly reflect
and follow
choices made in
the first slide,
i.e. color, style,
tone, format.
slide courtesy of steven van belleghem @ slideshare.net
16. slide courtesy of ?????????????????? @ @ slideshare.net
Burson-Marsteller slideshare.net
21. or...
HEADER
Il et moste opta ant quis sita consequam, core quianis et hil
inis et volupta temporeium volecerro endellant ipsum rat et as
ut quiatur, aut faccae es quissitis maximintist quia volorepel
idusande delitio rehende lloratusant laut aut evenest,
coritatati dolor seque nis et et qui dolupicabo. Et quam
eaquodi anditio nsequi in rempori aestin repel int, voluptam
facestotat fugitiorest, si solecep udipsaperro te qui sitaepe
rroreped que nusandam il illuptas alibus endisciatur,
24. or...
HEADER
Il et moste opta ant quis sita consequam, core quianis
et hil inis et volupta temporeium volecerro endellant
ipsum rat et as ut quiatur, aut faccae es quissitis
maximintist quia volorepel idusande delitio rehende
lloratusant laut aut evenest, coritatati dolor seque nis
et et qui dolupicabo. Et quam eaquodi anditio nsequi in
rempori aestin repel int, voluptam facestotat fugitiorest,
si solecep udipsaperro te qui sitaepe rroreped que
nusandam il illuptas alibus endisciatur,
27. or at the very
least, create
hierarchy with HEADER IN COLOR
your header,
Il et moste opta ant quis sita consequam, core quianis et hil
making it bold inis et volupta temporeium volecerro endellant ipsum rat et as
and in a color. ut quiatur, aut faccae es quissitis maximintist quia volorepel
idusande delitio rehende lloratusant laut aut evenest,
even a really
coritatati dolor seque nis et et qui dolupicabo. Et quam
light color in the eaquodi anditio nsequi in rempori aestin repel int, voluptam
background. facestotat fugitiorest, si solecep udipsaperro te qui sitaepe
rroreped que nusandam il illuptas alibus endisciatur,
55. When you use visuals
for the sake of shocking
your audience, you run
the risk of the viewer
remembering the image
but not the message.
Visuals should support
the message NOT subvert it.
56. Exercise
what song was
madonna singing
when she wore the cone bra?
57. 7
elements to consider:
Visual Design of Course
presentation Materials
58. 7
elements to consider:
1. PROXIMITY TO THE TYPE
Visual Design of Course
presentation Materials
59. When type and
imagery are too
far apart they
connect more with
the outside edge
than they do with
each other.
60. Don’t separate the type and image too far
or it will appear that the
type is repulsed
by the image.
IMAGE
TYPE
61. 7
elements to consider:
1. PROXIMITY TO THE TYPE
Visual Design of Course
2. BACKGROUNDS Materials
presentation
62. Look for backgrounds that have
low contrast and are not busy.
Some images make it too difficult to read the
type and there is too much type to be able to
read the image.
63. great example of what
not to do, this is too
hard to read text or
the image behind.
avoid this type of
design with a furry.
you will confuse and
frustrate your
reader, losing that
trust you have been
building.
68. Gradients muddy
the message.
You are putting more importance on the
form of the communication rather than
focusing on the message.
g your eyes?
is this hurtin