Design: the new expectation
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UX design is more than a way to make products that suck into products that don’t suck. Making stuff easy and intuitive is far from our only goal. In order to get people to change their behavior, we need to create stuff they want to use, too.
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Design: the new expectation
- 1. TILT Marketing & Design Experience Design Approach
- 2. THE NEW EXPECTATION The world has reached a level of technological maturity where functional just isn’t good enough. And simple and intuitive is the price of entry.
- 3. DESIGN = ENGAGMENT Inspired experiences Utility served up in clever ways Responsive to user needs and devices
- 4. WHAT’S AT STAKE? • CONVERSION • ADOPTION • ENGAGEMENT Understand the metrics. Create a program that delivers performance.
- 5. PLAY TO WIN Increased task productivity High usage of new features Creation of quality content RESULTS IN… Increased job performance/quality Surfacing of expertise/collaboration Accelerated project timelines Fewer support calls and emails
- 6. SPECIFICALLY LET’S REDUCE NAVIGATION TIME IN HALF Average time spent to reach destinations (considered problem paths) is 43.6 seconds. Cut time in half (to 21.7 seconds)
- 7. CREATE MOMENTUM WHEN, HOW, AND WHAT YOU CREATE ARE DESIGN OBSTACLES. Prototype to solve these issues. Create a tangible vision to rally team members and create clarity to move forward.
- 8. • Strategy • UX Design • Visual UI Design • Content • Conversion Optimization
- 9. Strategy Build a strategy for your site that: • Defines your market and positions your brand • Describes the audiences to be addressed • Delineates requirements and functionality to consider
- 10. UX Design Craft a prototype to help visualize the experience and elicit feedback to work through strategic considerations • Look at the navigation and content organization of your website • Look at the specific web pages of your site, showing what and where elements appear
- 11. Visual Design Visual Design brings the user interface and brand to life with such elements as color schemes, visuals, font style, and text. But Visual Design isn’t about making things “pretty”… It’s about getting the job done.
- 12. Content Content drives visitors to your site Content turns prospects into leads Look at content as utility – a way to educate your consumer Make it social - shareable
- 13. Conversion Optimization What conversion goals do you have for your site? Examine what specific calls to action support those goals.
- 14. SEE FOR YOURSELF
- 15. We like to work with amazing people WE HOPE YOU’RE NEXT Dian Crawford, Partner 503-706-0031 dianc@tiltagency.com
Notas do Editor
- People often think that [UX design] is a way to make products that suck into products that don’t suck. Making stuff easy and intuitive is far from our only goal. In order to get people to change their behavior, we need to create stuff they want to use, too. VALUE (Content, utility, etc.)
- People often think that [UX design] is a way to make products that suck into products that don’t suck. Making stuff easy and intuitive is far from our only goal. In order to get people to change their behavior, we need to create stuff they want to use, too. VALUE (Content, utility, etc.)
- ROI FOR USABILITY” … spending 10% of a projectbudget on usability should improve your conversion rate by 83%.”Study by Jakob Nielson
- - With a focus on ROI, we can help you close business and build long-term relationships that bare more dollars. Whether it’s an Intranet or a marketing site, we’ve been there and understand the metrics.
- Prototyping is imperative for any business because it increases the rate at which you generate good ideas and bring them to market. Where you innovate, how you innovate, and what you innovate are design challenges. When you bring visual thinking into that strategic discussion, you join a powerful tool with abstract concepts to crystallize new thought. The prototype is typically an interface drawing, wireframe, or interactive model that describes an experience, system, or service. We build these models very quickly; they're rough and not necessarily elegant, but they work. The goal is to elicit feedback that helps us work through the problem we're trying to solve. When you rapidly prototype, you're also begin to build the strategy itself. And you do so very early in the innovation cycle. This allows you to unlock one of your organization's most valuable assets: your own people's intuitions.
- Content strategy "the practice of planning the content creation, delivery, and governance” and "a repeatable system that defines the entire editorial process for a website development project."
- Content is one of the most important aspects of any website. With the rise of inbound marketing, content has become front and center in the minds of marketers. It is what search engines and people are looking for. It’s what drives visitors to your site and turns prospects into leads.