Future Trends Conference Miami 2010, by Diana V Carriço

1. The New Economy Age
GLOBAL & EMERGING MARKET TRENDS
@dianavcarrico

2. Chief Marketing Officer of Liderplas
Trends lover
Creative Director of LPDESIGN
DIANA V CARRIÇO

3. TO PREDICT THE FUTURE...
WE HAVE TO LEARN FROM THE PAST

4. Born & Reborn / Growth
According to the Theory of 5 Transformations vs Economy
Wood
Earth
Metal
Water
Fire Development / Instability
Reception / Crisis
Mutation / Transformation
Conservation / Begining of Instability

5. FIRE EARTH METAL EARTH EARTHWOOD WATER
CRISIS GROWTH INSTABILITYINSTABILITY
1901
1910
1919
1928
1937
1946
1955
1964
1973
1982
1991
2000
1902
1911
1920
1929
1938
1947
1956
1965
1974
1983
1992
2001
1903
1912
1921
1930
1939
1948
1957
1966
1975
1984
1993
2002
1904
1913
1922
1931
1940
1949
1958
1967
1976
1985
1994
2003
1905
1914
1923
1932
1941
1950
1959
1968
1977
1986
1995
2004
1906
1915
1924
1933
1942
1951
1960
1969
1978
1987
1996
2005
1907
1916
1925
1934
1943
1952
1961
1970
1979
1988
1997
2006
1908
1917
1926
1935
1944
1953
1962
1971
1980
1989
1998
2007
1909
1918
1927
1936
1945
1954
1963
1972
1981
1990
1999
2008

6. WHAT ABOUT THE FUTURE?

7. FIRE EARTH METAL EARTH EARTHWOOD WATER
CRISIS GROWTH INSTABILITYINSTABILITY
2009
2018
2027
2036
2044
2052
2061
2070
2079
2088
2097
2106
2010
2019
2028
2037
2045
2053
2062
2071
2080
2089
2098
2107
2011
2020
2029
2038
2046
2054
2063
2072
2081
2090
2099
2108
2012
2021
2030
2039
2047
2055
2064
2073
2082
2091
2100
2109
2013
2022
2031
2040
2048
2056
2065
2074
2083
2092
2101
2110
2014
2023
2032
2041
2049
2057
2066
2075
2084
2093
2102
2111
2015
2024
2033
2041
2050
2058
2067
2076
2085
2094
2103
2112
2016
2025
2034
2042
2051
2059
2068
2077
2086
2095
2104
2113
2017
2026
2035
2043
2051
2060
2069
2078
2087
2096
2105
2114

8. THE STORY ISN’T ONLY ABOUT THEM...

9. OR ABOUT THIS.

10. THE STORY ISN’T ONLY ABOUT THEM.
BUT IT’S ABOUT PEOPLE. REAL PEOPLE.

11. # 10 TRENDS
I believe on.

12. #1 TREND: MOBILE AGE
Mobility is everywhere: resources, people, products and
services, capital, knowledge, beliefs, opinions and so on.

13. #2 TREND: CRISIS IN WATER & FOODThe world’s population has more than doubled in the last50 years from 3 billion in 1960 to 6.9 billion in 2010 – and isprojected to reach 9.1 billion by 2050.
.

14. #3 TREND: TECHNOLOGY RACE
Technology offers potential solutions for many of the world’s pressing problem,
the key questions being “when” the promised solutions will arrive and
“who” will deliver them.

15. #4 TREND: COMPETING BRIC & BEYONDEconomic power is shifting inexorably to BRIC, and will continueto do so as well as other contries.

16. CHINA BRAZIL RUSSIA INDIA
WE ALL SEE THEM AS
A THREAT INSTEAD OF
AN OPPORTUNITY.

17. Revenue Stream for
Governments
Exploration,
Development & Production
More Consumer
Spending
Ready Supply of
Domestic Capital
Demand for
Commodities
Focus on Creating
Jobs
Market Liquidity
Rapid economic
growth
High Savings
Rates
Urbanization
Desire for Social
Stability
Natural Resources
Wealth
Corporate
Transparency
CAUSE
Higher Family
Incomes
Low household
debt
Infrastructure
Buildout
Policies for Peace
& Prosperty
Corporate culture
EFFECT POSSIBLE RAMIFICATIONS
EmergingMarketOpportunity

18. #5 TREND: Influence of “we and me”The power of “me” has been amplified through communities ofchoice, including social networks and buying groups, which arechanging how we interact and behave.

19. MICRO
CELEBRITIES
MICRO
TALENTS
BRANDS
SEEKING
FOR
REAL
PEOPLE

20. #6 TREND: Rise of new power brokers
New power brokers are increasing their influence on the world
stage, from the economic powerhouses of BRIC to social networks
to the G20, which gives the rapidly developing economies a
greater voice in global issues.

21. #7 TREND: Interdependence and competition
across industriesInteractions with society, where new forms of networks and smartpartnerships are emerging, to deliver commercial and social
benefits simultaneously.

22. #8 TREND: OWN THE NEW CONSUMER
With more consumers globally with more wealth, choice and desire to get
involved in co-creation, the fight is on to own the new consumer – a consumer
that wants more involvement and personalization, that wants it all anywhere,
anytime, and wants it to be cheap and chic as the climate of frugality bites.

23. #9 TREND: Generational GapFor the first time, four distinct generations are present in the workforce in many
developed countries. The resulting differences in generational ambitions, attitudes,
technology skills and ethics are impacting management styles, how work is doneand the ability to attract talent.

24. #10 TREND: Tension of globalization
& Fragmentation
Even as the tide of globalization and integration continues, there is a growing and
opposing trend towards greater fragmentation where tribalism, nationalism and
cultural conflict is on the rise.

25. WELCOME TO A NEW ECONOMY AGE

26. Reborn
Age
Business
Volunteers
Attention
Age
Philanthropy
Age
Wellness

27. How to face the new challenges?

28. ‘The time to repair de
roof is when the sun is
shining.’
Chinese Saying.

29. They are emerging... and teaching us.
It’s our duty to learn from them.

30. CREATIVITY & INNOVATION PROFECY
the secret for our recovery

31. 1. Track global trends & know why
Knowing, understanding, and applying
consumer trends and insights = holy grail
to business and marketing professionals.

32. 2. Trends Segmentation
Be aware of all types of trends.
Consumer trends, Industry Trends,
Macro Trends, Street Trends.

33. 3. Get yourself some eagle eyes
Consumers want to be unique & they
want to be surprised at any time.

34. 4. Beauty is in the eye
of the beholder
Each person is different from
each other. What is awesome
for somebody may be awfull for
another.

35. 5. Types of SM’s individuals
Critics ; Joiners ; Creators ;
Collectors; Spectators ; Inactives

36. 6. Get out of the office
Be curious about everything, your
professional interests should be broader
that your own personal interests.

37. 7. Have a point of view
So that you can convince your boss to
create a kick-ass atack plan
to gain the new consumer.

38. 8. Generation C
Collect resources from magazines,
journals, web contents, web
conversations,articles, trend
researchers, books and other
resources.

39. 9. Set your trends; Name them
Create your own trend lab or
inspirational trend board. Give a name
to your trend and start to be a trend
researcher. Google will make the rest.

40. 10. Build a Trend Framework
Find existing trends from actual experts &
create your own trends. You’ll start to
expand your framework very quickly.

41. 11. Start a Trend Team
Create a virtual meeting point; join
people from all over the world and see
how trends are connected from different
places around the globe.
Or start by your own!

42. 12. Convince your company CEO
Make it all about ‘the future of business’,
paterns & variables instead of expensive
related field words.

43. How do we know which
trend fits our business?
A cross-industry mind is a joy forever.

44. ONE LAST THOUGHT:
Refusing to learn from the past may
make you fail in the future.

45. SOME AMAZING EXPERTS:
1. www.trendwatching.com
2. www.futureconceptlab.com
3. darmano.typepad.com
4. chrisbrogan.com
5. www.coolhunting.com

46. Diana V Carriço
CMO & Creative Director
TWITTER @dianavcarrico
MOBILE 00351 919192924
E-MAIL dianavcarrico@gmail.com
BE IN TOUCH.
THANKYOU!