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Beijing Cambridge Chicago Delhi Dubai Hong Kong Johannesburg London Los Angeles Madrid Manila Moscow Network Effectiveness:  An Interactive Working Session for Sexual and Reproductive Health Rights and Justice Leaders October 6, 2009 Diana Scearce (Diana_Scearce@monitor.com) Mumbai Munich New York Palo Alto Paris San Francisco São Paulo Seoul Shanghai Singapore Tokyo Toronto This work is licensed under the Creative Commons Attribution Share Alike 3.0 Unported License. Zurich
Network Basics
Networks Are Changing the Way the World Works Source for Network Graphic: orgnet.com
Obama Used Networks to Mobilize 13 M Supporters “One of my fundamental beliefs…is that real change comes from the bottom up.  And there’s no more powerful tool for grass-roots organizing than the Internet.” ,[object Object],[object Object]
Twitter “Emboldened” Iranian Election Protesters  “If anyone had questions about the power of citizen media, those questions were answered by the Iran protests.” ,[object Object],Source: ethanzuckerman.com/blog  Twitter, youTube Time Magazine
We’re Witnessing the Death of Old Models… “While newspaper circulation has long been in decline, the latest figures show the drop is accelerating…Weekday circulation declined 7.1% for the six months that ended March 31, compared with the previous year.” ,[object Object],[object Object]
The Way Our Work Gets Done Is Changing
Nonprofits Need to Find Ways to Scale Impact Increasing Number of Nonprofits More Competition for Resources Many Nonprofits Not at Scale 82% of nonprofits operate on annual budgets of under $1 million Networks are oneanswer Sources: “Index of National Fundraising Performance, 2009 First Calendar Quarter Results”, Target Analytics, 2009, Alliance Trends. “The Non-Profit Sector in Brief,” National Center for Charitable Statistics, 2008.
What are networks? Groups of individuals or organizations connected through meaningful relationships.
We’re most interested in networks with… Many participants Ability to self-organize  Fueled by new technologies Source of photo: http://www.midnightpoutine.ca/archives/flashmob1.jpg
Networks Have Been Around for a Long Time…
There Are New Technologies for Sharing Content… …and new online spaces for building relationships
Advances in the Science of Networks and Complexity Source for Network Graphic: orgnet.com “If someone tells you that you can influence 1,000 people, it changes your way of seeing the world.” ,[object Object],[object Object]
The Result = “Working Wikily” “… wikis and other social media tools are engendering a new, networked mindset—a way of working wikily—that is characterized by principles of openness, transparency, decentralized decision-making, and distributed action. "  - Working Wikily 2.0 Source for Network Graphic: orgnet.com
What Do We Mean by “Working Wikily”? Established Ways of Working Working Wikily ,[object Object]
Firmly controlled
Planned
Proprietary
One-way 	communication ,[object Object]
Loosely controlled
Emergent
Public
Two-way 	conversation Where are you on these continuums? The answer will be different for different situations
Working Wikily Can Address Diverse Challenges Working Wikily Potential Problem ,[object Object]
Unmet needs
Lack of power
Duplication and fragmentation of effort
Lack of shared knowledge
Untapped talent and wisdom
Suboptimal impact and challenges with growth
Build community
Engage people
Advocate for policy change
Coordinate resources and services
Develop and share knowledge
Innovate
Get to scale,[object Object]
Engage People 2008: 400,000 Volunteers in  104 Countries 1985: Single-site Effort in US
Advocate for Policy Change  2008: 3.2 Million Members 1998: Email to 100 friends
Coordinate Resources and Services Total Loans 2009: $66 million Total Loans 2006: $1 million
Develop and Share Knowledge 14 Countries 1,300 Trained Volunteers Interagency Program  Integrated Fire Management
Innovate “Open Sourcing Social Solutions” Internal, Proprietary  R&D Labs
- EGYPT-  Get to Scale …transformingcommunities through collaborations to address root causes of poverty and homelessness Typical HFH country programs produce 200 houses each year In Egypt, HFH builds 1,000 houses a year, on average Source: Jane Wei-Skillern and Kerry Herman, “Habitat for Humanity—Egypt,” Harvard Business School Cases, October 3, 2006.
Working Wikily Isn’t Easy… Common Challenges:  ,[object Object]
Designing and catalyzing networks
Determining network boundaries
Building trust among participants
Participant engagement and communications
Managing and adapting to evolution and growth
Tracking and evaluating impactSource for Network Graphic: orgnet.com
Eight Lessons We’re Learning About “Working Wikily” Design your experiments around a problem to solve, not the tools Experiment a lot, invest in understanding what works and what doesn’t, and make only new mistakes Set appropriate expectations for time and effort required Prioritize human elements like trust and fun Understand your position within networksand act on this knowledge Push power to the edges Balance bottom-up and top-down strategies for             organizing people and effort Be open and transparent; share what you are                                  doing and learning as a matter of course
Understanding Your Network Source for Network Graphic: orgnet.com
How Are Networks Structured?
Periphery Cluster Link Node Core Hub A Few Helpful Definitions
Network Structures Can Take Many Forms Source for Network Graphics: orgnet.com
A Typology of Organizing Structures Centralized ,[object Object]
Membership organizations (Organizations with network component)
Nonprofits with explicit network strategy and structure
Coalition / Alliance (network of organizations)
Networks of networks
Ad hoc networksDecentralized Note: These categories often overlap. Most of the examples fit in to multiple categories. Developed from: Plastrik, Taylor, “Net Gains,” (2006); Anklam, “Net Work,” (2007); Krebs, Holley. “Building Smart Communities,” (2006).Source for Network Graphics: orgnet.com
Nonprofits without Explicit Network Structure Good for: ,[object Object]
 Quality control, reliability
 Service-delivery
 Accountability,[object Object]
Fundraising
Question: Is the nature of membership changing?,[object Object]
Controlled knowledge transfer
Resource sharingNonprofits with Explicit Network Structure (Hub-Spoke)
Good for: ,[object Object]
Rapid mobilization
Efficient access to knowledge or local relationshipsNonprofits with Explicit Network Structure (Multi-Hub)
Good for: ,[object Object]
Contained knowledge transfer
Organizing around joint goalsCoalition / Alliance
Good for: ,[object Object]
Environment scanning
Movement building
Resilient & adaptive actionNetworks of Networks—Organizations  Source for Network Graphic: orgnet.com
Good for: ,[object Object]

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Net Effectiveness Oct 6

Notas do Editor

  1. When Institute started work with Packard two years ago/When Heather was researching her book, few of these books had been written, few blogs existedSince then, there has been an explosion in study of networks, attempt to gain understandingExplosion in blogs (Beth’s blog), books (Clay Shirky), events, training
  2. Obama has tried a number of interactive Internet applications for his governmentCitizen’s briefing book: initiated during the transition for citizens to submit their ideas to the president. 44,000 proposals and 1.4 million votesEmbarrassing results …. Highest ranking idea was about marijuana legalization (despite being in the middle of two wars and an economic recession) In March, Office of Science and Technology Policy crowd-sourced to see how to best become transparent Got good ideas as well as a bunch of unrelated, pithy debates Currently, Joe Biden and his “middleclass task force” asks for comments from web-users Also,Twitter, youtube, Facebook, Flickr all have whitehouse accounts to disseminate informationPositives of Gov 2.0Expectation that citizens are to be consulted about everything all the timeInternet, in democratizing access to facts and figures, encourages decisions based on facts Negatives of Gov 2.0Extermists (either positive or negative) are more likely to participate, pushing the moderate voice asideEasy to spread lies Groups can simulate support to take over the public voice
  3. Many upsets in the industry: closures, jobs lost, bankruptcy filings Rocky Mountain News folded; Boston Globe up for sale; SF Chronicle struggling; Seattle PI has gone online-only; Conde Nast closes Portfolio magazineTribune Company filed for bankruptcy reorganization in December 2008; GateHouse Media effectively broke by mid-2008; Journal Register, Philadelphia Newspapers, and the Minneapolis Star-Tribune went into bankruptcy early in 2009.According to the American Society of News Editors, 2,400 full-time professional newsroom jobs were lost at American dailies in 2007 and 5,900 more in 2008.Newspaper ad revenues fallen 23% in last two years.Chart highlights continuing losses in newspaper circulation in the US: Losses accelerated to 4.6 % daily and 4.8% Sunday, in the six months ending 30 Sep 2008. Chart represents aggregate data for US newspapers. Source: Deutsche Bank Securities in “State of the News Media 2009.”Online news consumption increased: number of unique visitors to newspaper websites each month was up 15.8% to 65 million in the third quarter of 2008 over a year earlier.Source: “State of the News Media 2009,” Pew Project for Excellence in Journalism, www.stateofthemedia.org
  4. Rise of non-profit (esp. investigative) and citizen journalism and new business modelsWeb allows news coverage to be increasingly “hyperlocal” Witness the rise of numerous online publications dedicated to covering only community news: Voice of San Diego, Chi-Town Daily News, MinnPost, New Haven Independent, Arizona GuardianVoice of San Diego: focuses on investigative reporting on local issues in San Diego. Maintains specific geographic focus without state or national coverage. Voice of San Diego, like many, is nonprofit corporation supported by foundations, donors, audience contributions, etc.Increasing popularity of news sites fostering amateur reporters filing pictures, stories, reports on local events: iReport, Twitter, uReportiReport: started by CNN, site contains user-generated content to tell the mainstream media about the “stories [they’re] not used to seeing”Twitter: during Mumbai terrorist attacks, information about militants and bloodshed posted in real time over Twitter News organizations experimenting with non-profit model and new business models, as revenue from traditional sources declines: Huffington Post, ProPublica, Global PostHuffington Post: over concern that layoffs at newspapers stunting investigative journalism, site announced it will collaborate with Atlantic Philanthropies to bankroll a group of investigative journalists (an initial budget of $1.75 million)ProPublica: seeing investigative journalism as being at risk (very expensive to produce), founders started non-profit organization with independent newsroom dedicated to investigative journalism (works with budget of $10 million)Global Post: focuses on international coverage. Content generated by correspondents who are paid in cash and given ownership in company—not staffers. Solicits ideas for stories from readers.“The advent of Internet and interactive web technologies has given rise to a new breed of citizen journalists, who are contributing and making news as the mainstream media.”Merinew, May 2, 2009“There is an option that might make [newspapers] stronger: Turn them into nonprofit, endowed institutions. [This] would enhance newspapers’ autonomy while shielding them from the economic forces that are now tearing them down.”New York Times, January 27,2009
  5. Not organizations (or markets)Not 2-way partnerships or alliancesInformal networking (cocktail parties)
  6. Top picture: “How to Improve Health for All” competitionBottom picture: “Tracking Trends and Ideas: Meeting Disaster” competition – entry: “Time to Take a Holistic View of disasters**Caption: “Indonesian children smile and cheer as U.S. Navy helicopters fly in purified water and relief supplies to a small village on the Island of Sumatra, Indonesia”
  7. Determining the boundaries of the network: who is in and who is out?Communicating the value of networks: (Barr, Ocean Conservancy/ ICC)Internal organizational resistance: (Ocean Conservancy/ ICC; Habitat)Incentives not always aligned; organizations resist changeInnovators dilemmaBuilding trust:Between participants and the network leadership (Kiva, MoveOn.org, Save Darfur Coalition) Scaling and meeting resource demands: (Kiva)Tracking and evaluating impact: (All)Letting go of control; worrying about getting “credit”
  8. Work on networks over the past couple years… been trying to tease out:What does a healthy network look like?Very subjective concept, just like for us – young, old, male, femaleThat said – just like with people, does seem to be a general consensus on what healthy tends to be, and conversely what unhealthy tends to be
  9. Need more chaotic picture …. Lots of people (people organizing outside of office) -- like a rally, community organizing Biological metaphor (like ant hill or honeycomb) put 2 or 3 and she’ll pick one