7.pdf This presentation captures many uses and the significance of the number...
Net Effectiveness Oct 6
1. Beijing Cambridge Chicago Delhi Dubai Hong Kong Johannesburg London Los Angeles Madrid Manila Moscow Network Effectiveness: An Interactive Working Session for Sexual and Reproductive Health Rights and Justice Leaders October 6, 2009 Diana Scearce (Diana_Scearce@monitor.com) Mumbai Munich New York Palo Alto Paris San Francisco São Paulo Seoul Shanghai Singapore Tokyo Toronto This work is licensed under the Creative Commons Attribution Share Alike 3.0 Unported License. Zurich
8. Nonprofits Need to Find Ways to Scale Impact Increasing Number of Nonprofits More Competition for Resources Many Nonprofits Not at Scale 82% of nonprofits operate on annual budgets of under $1 million Networks are oneanswer Sources: “Index of National Fundraising Performance, 2009 First Calendar Quarter Results”, Target Analytics, 2009, Alliance Trends. “The Non-Profit Sector in Brief,” National Center for Charitable Statistics, 2008.
9. What are networks? Groups of individuals or organizations connected through meaningful relationships.
10. We’re most interested in networks with… Many participants Ability to self-organize Fueled by new technologies Source of photo: http://www.midnightpoutine.ca/archives/flashmob1.jpg
12. There Are New Technologies for Sharing Content… …and new online spaces for building relationships
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14. The Result = “Working Wikily” “… wikis and other social media tools are engendering a new, networked mindset—a way of working wikily—that is characterized by principles of openness, transparency, decentralized decision-making, and distributed action. " - Working Wikily 2.0 Source for Network Graphic: orgnet.com
43. - EGYPT- Get to Scale …transformingcommunities through collaborations to address root causes of poverty and homelessness Typical HFH country programs produce 200 houses each year In Egypt, HFH builds 1,000 houses a year, on average Source: Jane Wei-Skillern and Kerry Herman, “Habitat for Humanity—Egypt,” Harvard Business School Cases, October 3, 2006.
51. Eight Lessons We’re Learning About “Working Wikily” Design your experiments around a problem to solve, not the tools Experiment a lot, invest in understanding what works and what doesn’t, and make only new mistakes Set appropriate expectations for time and effort required Prioritize human elements like trust and fun Understand your position within networksand act on this knowledge Push power to the edges Balance bottom-up and top-down strategies for organizing people and effort Be open and transparent; share what you are doing and learning as a matter of course
61. Ad hoc networksDecentralized Note: These categories often overlap. Most of the examples fit in to multiple categories. Developed from: Plastrik, Taylor, “Net Gains,” (2006); Anklam, “Net Work,” (2007); Krebs, Holley. “Building Smart Communities,” (2006).Source for Network Graphics: orgnet.com
82. Aggregating small gifts/ actionsAd Hoc Networks—Individuals Source for Network Graphic: orgnet.com
83. How do movements and campaigns relate to networks? Movement Campaign Network A large, informal grouping that brings people together around shared values, provides structure and strategy for collective action, results in ‘new rules’ An organized effort conducted by one group, which attempts to persuade others to accept, modify, or abandon certain ideas, attitudes, practices, or behavior Groups of individuals or organizations connected through meaningful relationships Choose Justice: Campaign to Protect Roe Pro-Choice Movement Sources: Movement def’n- LokmanTsui on Marshall Ganz (www.lokman.org). Campaign def’n- Kotter Philip, Ned Roberto and Nancy Lee. Social Marketing: Improving the Quality of Life. Movement image - commondreams.org. Network graphics: orgnet.com
118. Group continues to meet; on-going network coachingProcess Used to Map the Youth Development Network
119. Network by Organization Type Government Foundation Non-Profit For-Profit School Unknown Religious Other Maps Were Used to Analyze the Network A map of the different networks shows fairly loose connections
133. Ability to gather and act on feedbackHelpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky
161. Ability to gather and act on feedbackHelpful Sources: M. Kearns and K. Showalter; J. Holley and V. Krebs; P. Plastrik and M. Taylor; J. W. Skillern; C. Shirky
162. The Network Mindset Organization Orientation Network Orientation Mindset Competition Collaboration Strategy Grow the organization Grow the network Behaviors Compete for resources Protect knowledge Competitive advantage Hoard talent Share resources Open source IP Develop competitors Cultivate leadership Source: Heather McLeod Grant and Leslie R. Crutchfield, “Forces for Good,” (2007).
180. May focus on growing the network by connecting to new participants
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183. What is the Work of Network Leadership? Convene diverse people and groups Engage network participants Generate cooperation and collective action Broker connections and bridge difference Build social capital – emphasize trust and reciprocity Source: Adapted from Net Work by Patti Anklam (2007) and “Vertigo and the Intentional Inhabitant: Leadership in a Connected World” by Bill Traynor (2009) Source of picture: flickr
184. What is the Work of Network Leadership? Nurture self-organization Genuinely participate. Influence from the inside Leverage technology Create, preserve, and protect network ‘space’ Source: Adapted from Net Work by Patti Anklam (2007) and “Vertigo and the Intentional Inhabitant: Leadership in a Connected World” by Bill Traynor (2009) Source of picture: flickr
185. What are the characteristics and skills of an effective network leader (and leader of ‘net work’)? Source for Network Graphic: orgnet.com
186. A Few Challenges Faced by Network Leaders Unlearning past behaviors and frameworks (organizational mindset) Engaging and inspiring network participants without being controlling Letting go of control Determining network boundaries Dealing with information overload Making the case; measuring success Learning and leveraging new technologies Source of images: Cut Throat Communications, Blog.com, Rutgers University RU FAIR, Kodaikanal International School, flickr
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188. What are the skills and characteristics that will help you succeed?
189. Which are your strengths? Which do you need to work on?
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191. How Networks (Often) Progress and Evolve 1. 2. Hub and Spoke Scattered Clusters 3. 4. Multi-Hub Small World Core Periphery Source: Valdis Krebs and June Holley, “Building Smart Communities through Network Weaving,” (2006). Source for Network Graphics: orgnet.com.
192. A Few Strategies for Strengthening Your Network Close triangles Nurture quality connections Bridge difference Support overlapping projects Map the network Grow and engage the periphery Source: Adapted from June Holley, www.networkweaving.com. Source for Network Graphic: orgnet.com
193. The Green and Healthy Building Network: 2005 Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe
194. Source: Barr Foundation “Green and Healthy Building Network Case Study” by Beth Tener, Al Neirenberg, Bruce Hoppe The Green and Healthy Building Network: 2007
Notas do Editor
When Institute started work with Packard two years ago/When Heather was researching her book, few of these books had been written, few blogs existedSince then, there has been an explosion in study of networks, attempt to gain understandingExplosion in blogs (Beth’s blog), books (Clay Shirky), events, training
Obama has tried a number of interactive Internet applications for his governmentCitizen’s briefing book: initiated during the transition for citizens to submit their ideas to the president. 44,000 proposals and 1.4 million votesEmbarrassing results …. Highest ranking idea was about marijuana legalization (despite being in the middle of two wars and an economic recession) In March, Office of Science and Technology Policy crowd-sourced to see how to best become transparent Got good ideas as well as a bunch of unrelated, pithy debates Currently, Joe Biden and his “middleclass task force” asks for comments from web-users Also,Twitter, youtube, Facebook, Flickr all have whitehouse accounts to disseminate informationPositives of Gov 2.0Expectation that citizens are to be consulted about everything all the timeInternet, in democratizing access to facts and figures, encourages decisions based on facts Negatives of Gov 2.0Extermists (either positive or negative) are more likely to participate, pushing the moderate voice asideEasy to spread lies Groups can simulate support to take over the public voice
Many upsets in the industry: closures, jobs lost, bankruptcy filings Rocky Mountain News folded; Boston Globe up for sale; SF Chronicle struggling; Seattle PI has gone online-only; Conde Nast closes Portfolio magazineTribune Company filed for bankruptcy reorganization in December 2008; GateHouse Media effectively broke by mid-2008; Journal Register, Philadelphia Newspapers, and the Minneapolis Star-Tribune went into bankruptcy early in 2009.According to the American Society of News Editors, 2,400 full-time professional newsroom jobs were lost at American dailies in 2007 and 5,900 more in 2008.Newspaper ad revenues fallen 23% in last two years.Chart highlights continuing losses in newspaper circulation in the US: Losses accelerated to 4.6 % daily and 4.8% Sunday, in the six months ending 30 Sep 2008. Chart represents aggregate data for US newspapers. Source: Deutsche Bank Securities in “State of the News Media 2009.”Online news consumption increased: number of unique visitors to newspaper websites each month was up 15.8% to 65 million in the third quarter of 2008 over a year earlier.Source: “State of the News Media 2009,” Pew Project for Excellence in Journalism, www.stateofthemedia.org
Rise of non-profit (esp. investigative) and citizen journalism and new business modelsWeb allows news coverage to be increasingly “hyperlocal” Witness the rise of numerous online publications dedicated to covering only community news: Voice of San Diego, Chi-Town Daily News, MinnPost, New Haven Independent, Arizona GuardianVoice of San Diego: focuses on investigative reporting on local issues in San Diego. Maintains specific geographic focus without state or national coverage. Voice of San Diego, like many, is nonprofit corporation supported by foundations, donors, audience contributions, etc.Increasing popularity of news sites fostering amateur reporters filing pictures, stories, reports on local events: iReport, Twitter, uReportiReport: started by CNN, site contains user-generated content to tell the mainstream media about the “stories [they’re] not used to seeing”Twitter: during Mumbai terrorist attacks, information about militants and bloodshed posted in real time over Twitter News organizations experimenting with non-profit model and new business models, as revenue from traditional sources declines: Huffington Post, ProPublica, Global PostHuffington Post: over concern that layoffs at newspapers stunting investigative journalism, site announced it will collaborate with Atlantic Philanthropies to bankroll a group of investigative journalists (an initial budget of $1.75 million)ProPublica: seeing investigative journalism as being at risk (very expensive to produce), founders started non-profit organization with independent newsroom dedicated to investigative journalism (works with budget of $10 million)Global Post: focuses on international coverage. Content generated by correspondents who are paid in cash and given ownership in company—not staffers. Solicits ideas for stories from readers.“The advent of Internet and interactive web technologies has given rise to a new breed of citizen journalists, who are contributing and making news as the mainstream media.”Merinew, May 2, 2009“There is an option that might make [newspapers] stronger: Turn them into nonprofit, endowed institutions. [This] would enhance newspapers’ autonomy while shielding them from the economic forces that are now tearing them down.”New York Times, January 27,2009
Not organizations (or markets)Not 2-way partnerships or alliancesInformal networking (cocktail parties)
Top picture: “How to Improve Health for All” competitionBottom picture: “Tracking Trends and Ideas: Meeting Disaster” competition – entry: “Time to Take a Holistic View of disasters**Caption: “Indonesian children smile and cheer as U.S. Navy helicopters fly in purified water and relief supplies to a small village on the Island of Sumatra, Indonesia”
Determining the boundaries of the network: who is in and who is out?Communicating the value of networks: (Barr, Ocean Conservancy/ ICC)Internal organizational resistance: (Ocean Conservancy/ ICC; Habitat)Incentives not always aligned; organizations resist changeInnovators dilemmaBuilding trust:Between participants and the network leadership (Kiva, MoveOn.org, Save Darfur Coalition) Scaling and meeting resource demands: (Kiva)Tracking and evaluating impact: (All)Letting go of control; worrying about getting “credit”
Work on networks over the past couple years… been trying to tease out:What does a healthy network look like?Very subjective concept, just like for us – young, old, male, femaleThat said – just like with people, does seem to be a general consensus on what healthy tends to be, and conversely what unhealthy tends to be
Need more chaotic picture …. Lots of people (people organizing outside of office) -- like a rally, community organizing Biological metaphor (like ant hill or honeycomb) put 2 or 3 and she’ll pick one