These are the slides I used for my presentation "From your desktop to your wrist: how UX is shaping the way we experience music" during the "Mobile UX London" conference in November 20th, 2015.

1. From your desktop to your wrist
How UX is shaping the way we experience music
Diana M. Mundó
UX Lead, 7digital
@dianam002

2. @dianam002
Agenda
1. The digital music market
2. 7digital - Examples of music services
3. What’s next?

3. @dianam002
About me
• UX Lead in 7digital
• Interactive Media Designer with a MSc
in Cognitive Systems and Interactive
Media
• Built physical interfaces to create and
modify music in real time
• Previously UX consultant at Accenture

4. @dianam002
About 7digital
• 7digital is a B2B company providing platform
products and services to the digital music and
broadcast industries.
• We operate a robust, scalable technical
infrastructure that powers music and radio
services from companies such as Technics,
Onkyo, HMV and will.i.am.
• We also run our own online music store and
our own apps to buy, download and listen to
music.

5. 1. The digital music market

6. @dianam002

7. @dianam002
Age 1 - Digital Piracy

8. @dianam002
Age 2 - CD Replacement

9. @dianam002
Age 3 - Digital Expansion

10. @dianam002
Music sales through the ages
Age 1:
Digital Piracy
Age 2:
CD Replacement
Age 3:
Digital Expansion

11. 2. Examples of music services

12. @dianam002
Music experiences
A. Music has a deep emotional value
B. Context of use:
• Devices
• Types of content
• Other people

13. Cross-Platform Radio

14. The Process
Two workshops:
1. Main stakeholders from the client side:
• Proto-personas creation
• Users’ needs
2. Potential users:
• Individual idea generation
• Group idea generation

15. @dianam002
The user is making lots of small trips by car never gets to hear a
whole program
The Problem

16. @dianam002
Multiplatform system that allows Play/Pause for live radio
The Solution

23. Smartwatch
Wearables

24. @dianam002
The Brief
Create a user journey that explains the different interactions
between the wearable and web experiences for a specific persona

25. @dianam002
- Music fan
- Tech savvy
- Blogger
- Social media consumer
- Student
- Already a user of this smartwatch
Paul

37. 3. What’s next?

38. @dianam002
Distribution of listener types*
*The Echo Nest presentation at SXSW March 2014

39. @dianam002
Distribution of Listener Types*
*The Echo Nest presentation at SXSW March 2014

40. @dianam002

41. @dianam002
Technology trends

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Things my device knows about me…

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Things my device knows about me…
Me

45. How do we get there?

46. @dianam002
Re-think your competitors
Music FitnessRecommendations

47. @dianam002
Key takeaways
1. Understand your users, understand the context of use. Use the
data!
2. Work with all the information you have. Don’t isolate your app/
service to the information you collect
3. Broaden the view of who your competitors are

48. Thanks!
@dianam002
diana.mundo@7digital.com

49. @dianam002
Links
http://www.makeuseof.com/tag/the-evolution-of-music-consumption-how-we-got-here/
http://www.musicbusinessworldwide.com/the-uk-is-now-streaming-music-a-billion-times-a-week/
Icons Credits
• Browser by Seán Mongey from the Noun Project
• Magnifying Glass by Egidio Filippetti from the Noun Project
• Playlist by Rohith M S from the Noun Project
• Share by Patrick Trouvé from the Noun Project
• apple watch by Anusha Narvekar from the Noun Project
• Headphones by Simple Icons from the Noun Project
• Radio by Elliot Midson from the Noun Project
• hashtag by Straw Dog Design from the Noun Project
• Radio by Giuditta Valentina Gentile from the Noun Project
• iPhone by Daniel from the Noun Project
• iPad by Edward Boatman from the Noun Project
• Location by Rohith M S from the Noun Project
• Calendar by Edward Boatman from the Noun Project
• heartbeat by Creative Stall from the Noun Project
• mp3 player by riyazali from the Noun Project
• sisters by Marie Van den Broeck from the Noun Project
• person by Kris Brauer from the Noun Project
• Man by Nisarg Raval from the Noun Project