The survey results show that: 1) A majority of Greek life students do not listen to radio talk shows, so "The Buzz" should limit the number of talk shows. 2) Most students who listen to "The Buzz" find it accidentally while channel surfing or from friends, so the station needs more campus advertising and an active social media presence. 3) Both Greek and non-Greek students are interested in a local battle of the bands segment, so hosting one could attract more listeners. 4) Males generally feel "The Buzz" is more useful than females, so catering more to female interests could increase the female audience and total listeners.

1. WVGS 91.9 “The Buzz”
DIAMOND TERRY
AYANNA BEYAH
BRITTANY MARAGH
CODY YARBROUGH

2. Do students listen to the radio to hear
talk shows?
Member of Greek Life Not a Member
Agree 10 21
Disagree 23 33
Are students that are members of sororities and fraternities agree or disagree about
listening to the radio to hear talk shows?
25% of Greek life agrees that they listen to the radio to hear talk shows, while about 58%
of Greek life disagrees. Thus, members of sororities and fraternities are less likely to listen to
the radio to hear talk shows.

3. Implications
 Another result of this survey indicates that the majority of greek life
does not listen to the radio to hear talk shows.
 There is a large greek life population on campus so “The Buzz”
should consider limiting the number of talk shows to attract
members of greek life.

4. Have you ever listened to 91.9 “The Buzz” & if
you have how did you find out about it?
Heard from a friend Found accidently while
flipping channels
On campus
(ex: flyer, advertising)
Social Media
Yes 17 28 15 1
No 4 1 6 1
How did students that have listened to 91.9 “The Buzz” find out about the radio
station?
26% of students that have listened to 91.9 “The Buzz” have heard about it
through a friend. 43% of students that have listened to 91.9 “The Buzz” by
accidentally flipping through channels. 23% of students that have listened to
91.9 “The Buzz” have heard about it through on campus flyers and
advertising. Thus, students that have listened to 91.9 “The Buzz” most likely found
the station accidently by flipping through channels.

5. Implications
 The majority of respondents found “The Buzz” accidently by flipping
channels while only 17 heard about the station from a friend and 15
from fliers and things around campus.
 They need to place more fliers around campus to help word of
mouth promotion. There was also only 1 respondent that heard
about “The Buzz” through social media.
 If they created an active Facebook and Twitter page they could
start reaching out and interacting with students to try to
accommodate them more and see what they would like from the
station.

6. Would you be interested in a local Battle
of the Bands segment on 91.9 “The
Buzz”?
Member of Greek Life Not a member
Yes 19 31
No 12 20
Would greek life be more interested in a local battle of the bands segment on
91.9 “The Buzz” than non-greek life?
48% of greek life would be interested in a local battle of the bands segment,
compared to 30% of greek life that would not be interested. About 47% of
non-greek life students would be interested in a local battle of the bands
segment, compared to 30% of non-greek life that would not be interested.
Thus, student that are members of fraternities and sororities and students that
aren’t are equally interested in a local battle of the bands segment.

7. Implications
 Students that are members of greek life and students that are not
are equally interested in a live battle of the bands contest at 48%
and 47% with 30% of students saying they weren’t interested.
 In this case it would be a good idea to host a live battle of the
bands to attract more listeners and get people talking about “The
Buzz” around campus more.

8. How do you feel about WVGS 91.9
“The Buzz”?
Female Males
Useful 20 16
Not Useful 6 1
Do female and male listeners feel different about how unuseful/useful
91.9 “The Buzz” is?
Less than 1% of students feel that 91.9 “The Buzz” is unuseful while 45% feel it
is useful. 36% of females approve and think that 91.9 “The Buzz” is useful,
compared to 84% of males. Thus, males feel that 91.9 “The Buzz” is more
useful than females.

9. Implications
 The results of this study indicate that “The Buzz” is more popular and
found to be more useful among the males on the Georgia Southern
campus in comparison with the females on campus.
 This could mean that the radio station isn’t catering to the female
audience as much and they just aren’t interested in what is playing
on “The Buzz.”
 If the station can figure out a way to get more female listeners and
find out what they want to hear, they could increase the amount of
total listeners which would help them significantly.

10. Flyer
 The flier designed from our research, is a
design the captures the eye of the intended
audience, being the students of Georgia
Southern University.
 The flier will be distributed all over campus.
They can be found in the Russell Union,
Henderson Library, COBA, the IT Building and
Sanford Hall. By placing the ads in the listed
location it will be able to reach student from
all different colleges.
 The flier can also found on social media sites
such as, Facebook, Instagram, and Twitter,
under the 91.9 “The Buzz” webpage
 By placing the flier on all of the radio
stations social media accounts and can
bring awareness to the followers who have
already shown interest following the news
about the radio station. This brings brand
awareness to the organization and people
are able to correlate the fliers on-campus to
the same exact flier they see on their
personal social media timelines.
 It could also be a highly effective method
because of word-of-mouth, friends will tell
their friends, causing a ripple effect and
spreading to more people about WCVG
“The Buzz.”