Forget about defeating the bigger enemy. Yes david CAN be goliath. There is a way. -diaji27@gmail.com-

1. HOWYOU GONNA HELP UKM
Part IIPart II
By Dipo Aji Nugroho

2. SeehowSeehowDuluxCatylacDuluxCatylacPaintismadePaintismade
Say you go to an iron shop (Toko Besi) and
decide to buy a galon of Purple Paint
• The shop would then do this steps:
Purple Paint
• The shop would then do this steps:
• Bring a galon of basicWHITE paint
• Open the hatch
• Place the galon under PAINT Dispenser
• Pour the color ingredients by percentage (blue,
dark green, etc)
• Blend the ingredients with mixing machine
There you have itThere you have it
• Turning basic color into desired one.The one you’d
have in MIND
• Proved to be more efficient rather than buying a
pre-colored paint
• Numerous COLOR selections

3. CSR #1
CSR #2
CSR #3
Company #1
Company #2
Company #3
Each UKM needs different
Professionals
Similar Model
The Office
Skilled
Professionals
Professionals
Professionals hired & get paid by
The Office
Run underCSR Fund. Companies
may have UKM’s share
UKM #1
(Paint Dispenser)
Different Doze
Ingredients for UKM #1
Red: 25%
Blue: 15%
Yellow: 50%
Green: 10%
may have UKM’s share

4. Whyshouldwedothis?Whyshouldwedothis?
Let’s say a seed level UKM has
potential products and has no
place to turn to.place to turn to.
Do you think he has to make it to
surface first to get attention?
We surely do not want him to
drown just like that.
Because we don’t know for sure
how he swims. UKM can be:
Beginner• Beginner
• Fast learner
• Only read “how to swim” books
• etc
Last but not least, they have
huge SPIRIT
Give him money so he can “swim” ?
We all doubt that.
Money is only part of the issue.
Basically he needs all the HELP available

5. UKMsurvivalUKMsurvival
 From the ones who make
Rp.2jt / month
 Up to > Rp.200jt / month
 But who could survive in the
long term?
 Well organizedUKM
 Know how to control the
financials
 Continuous innovation
 Continuous order Continuous order
 Good marketing
 Wide network
 Able to market the brand
 Have standard in product quality
 But who couldn’t survive?

6. BricksandWallsBricksandWalls
Fire walls, brick walls, sand traps are
everywhere in forms such as:
1. Huge order this month, no order
next month.next month.
2. Excellent sales, no savings.
3. One man show (happens a lot).
Should anything happens to him,
then what?
4. Got the bank loan, paid the debt.
Still no money left.
5. Good product, slow sales.
6. Only know how to make the6. Only know how to make the
product, don’t have a clue how to
sell it.
Next thing he knows, a copy of his
product is seen elsewhere. Different
brand of course. Btw, did he brand it?

7. AAClassicStory…butTrueClassicStory…butTrue
A particular UKM in Bandung specilized in
manufacturing Gift bags, Cute boxes.
Entirely made from carton.
Excellent quality.Very affordable price. Head
to head with “Rumah Bagus”.
Started since 1997
???
Clients ranging from small to big companies
(Medco, BCA,Telkom, etc).
Big order from month to month.
Good pay from clients.
But still:
- Little money left each month.
- Hardly keep financials right.
- One man show. If he got sick, then it
stopped for a while.stopped for a while.
Problems:
- Money paid from customers easily passes
the piggy bank. “Household first”, says the
father of 5.
- Loan after loan from banks.
Only able to pay-up the interest.
- Never changed a bit for the last 13 years !!
- Sadly they had to sell the house just to fulfill
ends-meet.
There are tens
of thousands
like this

8. There are more and
more unique casesmore unique cases
remain unsolved.
To date, it appears UKMs
are treated equally. But
the fact is they each hasthe fact is they each has
different “Color”.

9. VisualizeIt!VisualizeIt!
The Office you create would execute
as the right hand of CSR Funds.
• Appointing best professionals
available related to UKM in needavailable related to UKM in need
• Hired and paid to asisst UKM
e.g:
1. UKM #1 would require:
 Organizer expert
 Sales professional
 Simple financial plannings
2. UKM #2 shall need:
 Design professional Design professional
 Inventory consultant
 NPD manager
It’s obvious they have different “groceries”.
The professionals in-site are always #1 UKM
best buddies.