Presented by Danielle Hueston, Founder of Deelightful Studios- a boutique social media & marketing agency. This presentation was given as the keynote address at the 2014 Greater Rochester Association of Realtors annual tradeshow Tech-KNOW-Palooza; attended by 250+ licensed brokers and real estate agents.

1. GET WITH THE PROGRAM
Social Media for Real Estate Agents
Tech-KNOW-Palooza 2014
Keynote Address

2. Hey, that’s me
10+ years working in social marketing
Founder, Deelightful Studios
Former VP, Integrated Strategy @ Brand Networks
Renter + Cat Owner
WELCOME!
#TKP14
# = Hashtag
A simple way to search & identify a
phrase or topic across social networks

3. Why social?
• To market your brand.
• Location. Location. Location.
• Personal vs. Business.
• Appeal to younger clients.
• Interact with your clients.
• Networking
• Education
84% of Real Estate Agents say they use social media

4. Be realistic about resources: time,
money, & people.
Focus on the channels that work
best for you & your brand, keep it
simple.
Be consistent. It takes work but can
be done productively.
ELEVATE YOUR
BUSINESS

5. I am going to begin the moving process.
CONSIDERATION
I need an agent that understands
CONVERSION
my needs & “gets it”.
RETAIN
AWARENESS
20%
I have an agent.
10%
I’d recommend
my agent
30%
40%

6. Enables Search Engine Optimization back to your Web site & establish your credibility.
Suggest Blogger or WordPress
#1 Social Network in the world. Allows you to extend your Web presence, connect with
potential buyers on a more personal level, & even run cost-effective ads
Visual content & image sharing site; on average users spend more time on Pinterest than
any other social media site per visit
Fastest growing photo-sharing network which allows you to become a “fauxtographer”-
don’t forget to hashtag!
#1 online destination for videos on the Web.
Connect with professionals and foster B2B relationships in a more formal setting
Create content in 140 characters or less. Don’t forget to link & hashtag
Create 6-second video clips, geared toward the <18 year old demographic

7. Time Consuming
Not very to Commitment
Importance
Not a Bad Idea to Do it Now

8. BRANDING
BASICS
To build consistency, use
the same colors & fonts
Logo
Headshot
Slogan
Contact Info

9. BE A
THUMBSTOPPER

10. Content
Conversations
Communities

11. 24 POST IDEAS
1. New listings
2. Video Tours
3. Open Houses
4. Sold / Closing Day
5. Before & Afters
6. Neighborhood Guides
7. Credible POVs
8. Client Anniversaries
9. Home Improvement Tips
10. Moving Information
11. Curb Appeal Corner
12. How to find an Agent
13. How to make an Offer
14. Testimonials & Reviews
15. Education
16. Contact Info
17. Creativity
18. Sell a lifestyle
19. Community News
20. Surveys
21. Home Trends
22. First Time Home Buying
23. What to expect
24. Inspections 101

12. 30 MINUTES A DAY

13. Last: Before you call-it-quits, check for
comments once again & catch-up on your
8 min.
1st thing: Sign-in & check your accounts
for overnight activity
Next: Respond to any
comments. Scan for leads.
4 min.
12 min.
Then: Post your first
update for the day.
Instead of sharing all at
once, try to space
updates out across the
various channels in one
day.
networks updates.
6 min.

14. Monday Tuesday
Prep your content. Finish your
content calendar by creating the
imagery, sourcing the links, &
sharing your plan with your team…
or even your clients!
Wednesday
Be sure to share any of your
upcoming Open Houses to
give people a chance to
plan for the weekend.
Friday
Stalk your clients. Ok, not really
but jump on LinkedIn & learn a
bit more about your clients.
While you’re at it, browse
industry groups & participate
in conversations.
Thursday
Promote 1 – 2 of your posts
from this week. Choose from
the posts that you are most
proud of or had the most
engagement (likes, comments,
shares, etc.).
Saturday
Take pictures of your Open
House, what’s happening in
the neighborhood and
share on your channels for
real-time engagement.
Sunday
Plan your content for the following week. You don’t have to post everyday on every channel. Use Excel to
organize your thoughts, track what you share on each channel and visualize your approach.
Measurement Day. Check your
various profiles for how much
your fan base has grown & a
summary of what people are
saying. Keep record of it.

15. SOME LAST WORDS OF ADVICE
• Attract “fans”. The more people that follow you & know your name, the
better. But the number of followers is not the end goal.
• Promote your content. Only 2 - 5% of your Facebook fans see your content.
• You don’t need a lot of money to get results. And you can target market.
• Shorter, concise content gets 17% more engagement. Don’t type huge
paragraphs. DON’T SHOUT EITHER.
• Just like listings, quality photos & videos get the most attention.
• Be creative & show your personality.
• Be timely in your response & accept negative feedback with grace.

16. #ASKMEANYTHING
aka time for Q+A, fire away!

17. RESOURCES
Create a Facebook Page: https://www.facebook.com/business/build
Facebook Ads: https://www.facebook.com/business/ads-guide/
Twitter Community: https://twittercommunity.com/
Twitter Cards: https://dev.twitter.com/cards/overview
LinkedIn Marketing Solutions:
http://business.linkedin.com/marketing-solutions/social-media-advertising.html

18. THANK YOU
STAY IN TOUCH
Visit DeelightfulStudios.com
for more information.
danielle@deelightfulstudios.com
/Deelightful-Studios
@DeelightfulStudios
/DeelightfulStudios
@dee_huest