Bharti Airtel is India's leading telecommunications services provider with a nationwide presence. It has undergone organizational changes to match its growth, including establishing regional hubs and designating business and functional group directors. Key executives have also transitioned operational responsibilities while maintaining board level positions. The reorganization was aimed to reinforce best practices in governance as the company continues its rapid expansion across business segments and regions.

1. Organizational Design of Bharti AirtelOrganizational Design of Bharti Airtel
Presented By:Presented By:
Anil Kumar Yadav(11)
Ashok Pershad(13)
Dhiraj Gaur(15)
Mukul Verma(25)
Ritesh Gupta (37)
Sumit Kataria(52)

2. Vision & promise
 By 2010 Airtel will be the most admired brand
in India
 Loved by more customers ,Targeted by top
talent
 Benchmarked by more businesses

3. Bharti Airtel - today
 Bharti Airtel Limited, a part of Bharti
Enterprises
 India's leading provider of
telecommunications services
 nationwide presence in all the 23 Telecom
Circles
 has a strategic alliance with SingTel

4.  Services
 Fixed Line Services
 Mobile Services
 National Long Distance Services
 Intl. Long distance Services
 VSAT Services (Bharti BT)
 Structure
 Horizontal differentiation by business and also circle of operations
 Each circle independent business unit
 NLDO /ILDO & Bharti BT as independent unit

5. CMD
Airtel
Circle CEO Circle CEO Circle CEO Circle CEO
CEO -ILDOCEO- Bharti
BT
CEO -NLDO

6. Opportunities Post 2003
 India ‘s mobile phone subscriber base growing at a rate
of 82.2%.
 India’s low mobile penetration (6.4%) offers huge scope
for growth.
 The Internet Access Market in India all set to grow twice
the existing value
 Broadband Wireless Market in India all set to take off in
a big way.
- Over 70% of the households in India had no access to
wired lines--- Good opportunity for Wireless Broadband
Services.

7. Important tie ups
IT Infrastructure
With IBM
For
Integrating a wide range of
customer-facing and
back office processes
Network Engagement
With Ericsson, Nokia,
Siemens
For
Improving quality of
network

8. Explosive growth through Outsourcing
 Ability to process 1.5 million new customers per
month
 Improved cross-selling
 Efficient customer experience – time required
to activate new accounts reduced by 90%
 Integration led to stronger business intelligence
capabilities

9. Structural Change 2003-2007
The businesses at Bharti Airtel structured into three individual
regional hubs.
 Mobile services
 Broadband & telephone services (B&T)
 Enterprise services

10. Key Changes
 New Mobile Circles Acquired (Final count 23)
 Universal Access Services License ( All 23 circles)
 Launch of Carrier (Wholesale) Services
Changes in structure
 Vertical differentiation
 Another Level of Regional HUBS introduced
 Circles reporting in to HUBS
Circles still independent business units
 Some functions shared at HUB level

11. Achievements – Recognitions
 2006 NASSCOM IT & Innovation Award
presented by the Hon’ble PM
 Operating cash flow margin of 40% - higher by
5%
 Activation time reduced from 4 days to 2 hours

12. Circle CEO
CMD &
President
Airtel
CEO :
North HUB
CEO :
West HUB
CEO :
South Hub
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO
Circle CEO

13. Mobile Services
 Enterprise Services
 Corporate Services
 Carrier Services
 Airtel Business Services
 Telemedia Services
 Media Services
 Broadband & Telephony Services

14.  Airtel India
Airtel Seychelles
 Airtel Srilanka
 Jersey Airtel
 Guernsey Airtel

15. President
Airtel
President
Airtel Director :
Human Resources
Director :
Human Resources
Director :
Finance
Director :
Finance
Director :
Marketing
Director :
Marketing
Director :
Networks
Director :
Networks
Director :
IT
Director :
IT
Director :
Customer Care
Director :
Customer Care
President :
Mobile Services
President :
Mobile Services
President :
Enterprise Services
President :
Enterprise Services
President :
Telemedia Service
President :
Telemedia Service

16. President
Mobile Services
President
Mobile Services Chief of
Human
Resources
Chief of
Human
Resources
Chief
Financial
Officer
Chief
Financial
Officer
Chief
Marketing
Officer
Chief
Marketing
Officer
Chief
Technical
Officer
Chief
Technical
Officer
Chief
Services
Officer
Chief
Services
Officer
CEO:
23 Circles
CEO:
23 Circles
CEO :
Airtel Sri Lanka
CEO :
Airtel Sri Lanka
CEO :
Airtel Seychelles
CEO :
Airtel Seychelles
CEO :
Jersey Airtel
CEO :
Jersey Airtel
CEO :
Guernsey Airtel
CEO :
Guernsey Airtel

17. President
Telemedia/ES
President
Telemedia/ES Chief of
Human
Resources
Chief of
Human
Resources
Chief
Financial
Officer
Chief
Financial
Officer
Chief
Marketing
Officer
Chief
Marketing
Officer
Chief
Technical
Officer
Chief
Technical
Officer
Chief
Services
Officer
Chief
Services
Officer
CEO :
North HUB
CEO :
North HUB
CEO :
West HUB
CEO :
West HUB
CEO :
South HUB
CEO :
South HUB
CEO :
Media Services
CEO :
Media Services
CEO :
ABS
CEO :
ABS

18. Director :
Human Resources
Director :
Human Resources
Director :
Finance
Director :
Finance
Director :
Marketing
Director :
Marketing
Director :
Networks
Director :
Networks
Director :
IT
Director :
IT
Director :
Customer Care
Director :
Customer Care
President
Airtel
President
Airtel
Chief of HRChief of HR
Chief Financial OfficerChief Financial Officer
Chief Marketing
Officer
Chief Marketing
Officer
Chief Technical
Officer
Chief Technical
Officer
Chief Information
Officer
Chief Information
Officer
President
Mobile Services
President
Mobile Services
Chief Services OfficerChief Services Officer
Chief of HRChief of HR
Chief Financial OfficerChief Financial Officer
Chief Marketing
Officer
Chief Marketing
Officer
Chief Technical
Officer
Chief Technical
Officer
Chief Information
Officer
Chief Information
Officer
President
Telemedia Services
President
Telemedia Services
Chief Services OfficerChief Services Officer
Chief of HRChief of HR
Chief Financial OfficerChief Financial Officer
Chief Marketing
Officer
Chief Marketing
Officer
Chief Technical
Officer
Chief Technical
Officer
Chief Information
Officer
Chief Information
Officer
President
Enterprise Services
President
Enterprise Services
Chief Services OfficerChief Services Officer

19. Role of Business & Functional Group Directors
 The Business Group Lead Directors have been assigned
specific areas and review the performance of the respective
businesses, maintain relationships with joint venture partners
and provide all necessary assistance from the group level,
including funding, external relations etc.
 The Functional Group / Corporate Directors take ownership of
key functions across the businesses of Bharti. These Group /
Corporate Directors provide functional vision, strategic
direction and support to group companies, leveraging synergies
and best practices. They develop a medium to long term
strategy for their respective functions and are a group resource
for all functional teams.

20. Focus on Corporate Governance
 Bharti has also institutionalized three group
level governing bodies to reinforce its best-in-
class governance model.
 The Bharti Management Board
 The Group Finance & Audit Council
 The Bharti Management Council.

21. Reinforcing the Reorganisation
 In line with his previously stated long term objective, Mr. Sunil
Bharti Mittal passed on his operational responsibility in Bharti
Airtel operations from 1st April, 2007. He continues to be the
Chairman & Managing Director of Bharti Airtel Ltd. Rajan Bharti
Mittal, who moved on as the Managing Director Bharti
Enterprises and Group Lead Director Retail, Wholesale and
New Projects, relinquished his position as Joint Managing
Director of Bharti Airtel from 1st April, 2007. Akhil Gupta who
became the Managing Director, Bharti Enterprises, Group Lead
Director of Telecom and Chairman of the Group Finance & Audit
Council passed on the position of Group CFO from 1st April,
2007.


22. Thank YouThank You