Slide deck from 2017 Henry Stewart DAMNY. Session title: Digital Transformation in the Nonprofit Sector: From Adoption to Long-term Preservation Moderator Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art Panelists Lee Boulie, MLIS, Director of Digital & Library Collections, Country Music Hall of Fame® and Museum Alex Cabal, Web Systems Analyst, Make-A-Wish® America Kathryn Gronsbell, Digital Asset Manager, Carnegie Hall Digital transformation has had a significant impact on businesses across every sector. Nonprofits achieve mission-focused success and competitive advantage by adopting best practices in digital asset management and preservation. While digital transformation is generally seen as revolutionary, the changes in institutional focus and tool set implementation have been primarily evolutionary - adapting and changing in response to both external and internal forces. This session will explore how nonprofit organizations deal with issues of adoption, change and sustainability as they continue to fulfill their missions. Using an interactive case study format to bring multiple perspectives to the topic at hand, panelists from both larger and smaller organizations, representing different types of nonprofits, will share their stories. We will examine value and justification, funding models, implementation challenges, and user adoption. In addition, we will look at the formal responsibility and challenge for nonprofit/cultural heritage organizations to ensure long-term preservation and to provide access to content in perpetuity. Through open sharing and collaboration, attendees and presenters will learn from each other, gain practical knowledge, expand professional networks, and set the stage for continued success.

1. Digital Transformation in the Nonprofit Sector:
From Adoption to Long-term Preservation
Friday, May 12, 2017
9:00 am
#DAMNY

2. Introductions
Roger Mayne, Untitled [two women
shaking hands], 1929-1999,Gelatin silver
print, Gift of Lora and Martin G.
Weinstein, Minneapolis Institute of Art
93.70.64

3. Digital
Transformation
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art @dhegley http://www.slideshare.net/dhegley
Image Source: https://i2.wp.com/davidgodot.com/wp-content/uploads/2012/12/elephant.jpg?resize=636%2C310
Maybe if we ignore it,
it will just go away
Umm …

4. Image source: http://upload.wikimedia.org/wikipedia/commons/d/d9/Minneapolis_Institute_of_Arts.jpg

5. Lee Boulie
Director, Digital & Library Collections
Country Music Hall of Fame and Museum
lboulie@countrymusichalloffame.org

6. Lee

9. Kathryn Gronsbell
Digital Asset Manager, Carnegie Hall Archives
kgronsbell@carnegiehall dot org

11. Image Source: https://blogs.baylor.edu/jared_frame/files/2014/12/Purpose-yyrsuj.jpg

12. The Nonprofit Sector
DAMs
Specific requirements & challenges
Importance of persistent archives
Learning from case studies
Inform and challenge the industry

13. Unrealistic expectations for technology to perform miracles –
leads to: inability to harness potential benefits (wishful thinking)
Benefits of technology have
been demonstrated
Benefits of digital technology have
been demonstrated
Forward-thinking organizations realize the difficulties and complexities – use
that understanding to develop practical approaches to implementation
The Hype Cycle @dhegley

14. Image source: https://blog.sli.do/wp-content/uploads/2016/03/5-Reasons-to-Use-Slido-at-Your-Event.jpg
Also share
challenges, tips,
comments, etc.
PLEASE

15. Current Status of DAMs - Where are we?
View of Venice (1500) Jacopo de' Barbari; Woodcut from six blocks on six sheets of paper, The John R. Van Derlip Fund, Minneapolis Institute of Art 2010.88

16. The DAM Maturity Model
Developed by the DAM Foundation
Four categories to define the digital asset management ecosystem
Useful lens
@dhegley
Source: http://dammaturitymodel.org/

17. DAM Foundation Maturity Model Headings
@dhegley

18. DAM Foundation Maturity Model Competencies (a bit simplified)
Ad Hoc - exposure
Incipient - casual understanding
Formative - demonstrated experience
Operational - standardization, formal practices, functional asset distribution/re-use
Optimal - proactive, value-driven, future-focused
Source: http://dammaturitymodel.org/

24. Carnegie Hall
Digital Collections

25. CH DAMS
MATURITY
MODEL
Formative
Operational
github.com/CarnegieHall

26. DAMS CH Performance
History DB
Weekly data refresh
(create, modify, delete)
126 years represented (1891-now)
55k event records
110k entities
100k works
Links to ontologies, open data
Migrating to hosted solution
50TB → 200TB → 400TB...
150k assets (so far)
Will serve ~200 staff
Archive-driven description + discovery layer

27. CH DAMS
STAFF
RESOURCES
+ STRUCTURE
Daily:
Digital Asset Manager
Asset Cataloger
Archives Manager
Director of Info. Technology
Strategic:
Director + Asst. Director of Archives
Senior staff across CH
IT staff support integration, use

28. Country Music Hall of Fame and Museum
Operational Optimal (on a budget)

29. Digital Archive
● 50,110 items
○ Moving image
○ Audio
○ Photo
○ print
● 110 TBS of data
● 11 staff digitize and create metadata
● Exhibits, Educational Programs
● Marketing, Creative
● Institutional

30. Country Music Hall of Fame and Museum
Storage Infrastructure:
NAS
LTO tapes
External Drives
File names
Searchability

31. http://digi.countrymusichalloffame.org

32. DAMs Maturity at Mia: On the Road
People Information Systems Processes
Tech: Operational - Optimal
Business: Formative
Operational Operational - Optimal Operational
Image source: https://c1.staticflickr.com/5/4103/5089418374_82a3ecd45b_b.jpg

33. Content
- Object records/metadata
- Constituent records
Potential Content Types
- Maps, charts, diagrams
- LI content
- D& E content (e.g., Verso components
- Etc.
Content Types
- Still images
- Video
- Audio
DAMs
(Open Source)
Enterprise Content Management Ecosystem
Web CMS
DAMs
(Commercial)
Collections Data
(CIS)
MetaMia – Search & Retrieval tool
Index & access
Search/Retrieve
Result set
Filters/Facets
Access: Internal
API
API
API
API
Funding for the Mia ECM project provided by:
©Douglas Hegley 2015
@dhegley

34. Why?
Building the case for DAM
www.slido.com #9571

36. Country Music Hall of Fame and Museum
Speak in terms of workflows that lead to $.
Efficiency is the name of the game.
Analytics to make use tangible.
Indirect value.

37. Carnegie Hall
Building the Case
for DAM
1. Identify needs
2. Engage experts
3. Formalize
commitment
4. Repeat...

38. Value
What are the benefits of DAM for your organization?
www.slido.com #9571

41. for related initiatives (e.g., digitization)

42. How To
a rapid-fire presentation of tips and tricks
(and maybe a few mistakes and stubbed toes along the way)
www.slido.com #9571

43. How to: Obtain necessary funding for DAM
Image source: http://www.1wallpaperhd.com/wp-content/uploads/Financial/FTP1/1920x1080/Money%20Wallpaper%2003%201920x1080.jpg

44. How to: Implement DAM
Example journey map, source: https://static1.squarespace.com/static/578802b63e00be7706a69a7c/578e4bcbd2b857223fec651a/57992969e6f2e1f533b9e6da/1469655404442/ServiceStrategy.png

45. Country Music Hall of Fame and Museum
Understand diverse needs
Simplify where possible
Identify super users
Know it, Show it, Own it.

46. How to: Work Effectively with IT

47. How to: Apply Metadata Models and Standards

48. Dublin Core & Controlled Vocabulary
Country Music Hall of Fame and Museum

49. How to: Establish Interoperability
Carnegie Hall
Engage IT early and often
Document requirements
Understand consumer position
It’s OK not to be source of all data! (Archives ethos)
CH Performance History Database

51. How to: Grow the User Base
Make-A-Wish
Provide regular (monthly, bi-monthly or quarterly) demonstrations.
Whenever system updates are made, refresh documentation and use as an
opportunity to remind organization of your DAM.
Highlight an interesting DAM feature in company newsletter, journal, blog, etc.

52. How to: Expand to Multiple Locations
Image source: https://cdn.shutterstock.com/shutterstock/videos/11748368/thumb/4.jpg?i10c=img.resize(height:160)

53. DAM expansion:
Google Cultural Institute
Getty Images
Country Music Hall of Fame and Museum

54. Challenges We All Face, Together
www.slido.com #9571

55. What’s on your minds?

56. Digital Cultural Heritage
Image source: http://www.torch.ox.ac.uk/sites/torch/files/styles/large/public/images/event/Humanities%20and%20the%20Digital%20Age_Smaller_0.jpg?itok=TlU3rLl9

57. City Glow(2005), Chiho Aoshima; Collaborator: Bruce Ferguson
Five screen animated film installation. Gift of Funds from the Friends of the Institute and
The William Hood Dunwoody Fund, Minneapolis Institute of Art 2011.83
Digital Collections

58. @dhegley

59. Hurdy Gurdy Man (Chrysanthemums) (2006) Jennifer Steinkamp
Video components. Gift of Funds from Barbara Steiner, Diane and David
Lilly and Samuel D. and Patricia N. McCullough, Minneapolis Institute of Art
2010.57
@dhegley

60. Digital Stewardship
“ … the one with all the definitions” - Jaime McCurry, 2014
From: http://collation.folger.edu/2014/04/digital-stewardship-the-one-with-all-the-definitions/
@dhegley

61. Digital Stewardship
“ … the one with all the definitions” - Jaime McCurry, 2014
From: http://collation.folger.edu/2014/04/digital-stewardship-the-one-with-all-the-definitions/
1. Care and management of digital objects over time
2. Conception, creation, appraisal, description, and preservation
3. Accessibility, reuse, and beyond
4. File formats
5. Metadata schema
6. Multiple copies in various locations to protect from data loss or corruption
@dhegley

62. CH DAMS
Digital Pres.
+
Stewardship

63. Preservation

64. Technology
Equipment
Backup
Backup testing
Access copy
Preservation copy
Ongoing costs
Artist intent
Format
Emulation
Migration

65. Digital Curation
“The planning and management of digital assets over their full lifetime, from
conceptualization through active use and presentation to long-term
preservation in a repository for future re-use”.
- Phyllis Hecht, Johns Hopkins University Museum Studies Program
@dhegley

66. Digital Curation
The planning and management of digital assets over their full lifetime, from conceptualization through active use
and presentation to long-term preservation in a repository for future re-use.
- Phyllis Hecht, Johns Hopkins University Museum Studies Program
“digital assets” – which ones?
“full lifetime” – how to define?
“active use” – by whom? for what?
“long-term preservation” – how long is long?
“repository” – what kind?
“future re-use” – wait, you can predict the future?!
@dhegley

67. Country Music Hall of Fame and Museum
Long-term Collections Policy:
Mission
Rarity
Use
Web, exhibits, interactives, programs:
Content selection is curation

68. But what is it we really mean when we say curation?
Curation is Acquisition
… an act of selection … selectively acquiring items to make the collection
more comprehensive and/or focused … considering and appraising,
researching, contextualizing and selecting, constantly searching and
refining.
Curation is Exhibition
… conceptualization, interpretation and transformation of objects into an
illustration, making the objects and the message accessible to a wide audience
Curation is Preservation
… the storage and care of collections, sometimes passive and sometimes active.
Source: http://blogs.loc.gov/digitalpreservation/2014/03/what-could-curation-possibly-mean/
Image Source: http://ullushop.com/wp-content/uploads/Art-1.jpg
Image Source: https://bethhellerconservation.files.wordpress.com/2007/12/img_1949.jpg

69. Image source: https://datapub.files.wordpress.com/2015/09/datacuration.png
If it can fit on
one slide,
it must be
simple,
right?

70. Source: Jeonghyun Kim, Edward Warga, William Moen. Competencies Required for Digital Curation: An Analysis of Job Advertisements, International Journal of
Digital Curation, 2013, Vol. 8, No. 1, pp. 66-83
“ … digital curation jobs are
characterized by a complex
interplay of various skills and
knowledge”
@dhegley

71. UNIX/Linux * Java, PHP, and Perl * HTML and other Web-related markup languages * XML and XSLT
Relational databases including MySQL and Oracle
Desktop productivity software
Advanced graphics software
Metadata standards: MARC * Dublin Core * METS * MODS * PREMIS
Semantic web, linked data and other standards related to digital preservation, such as ISO 16363 Trusted Digital Repository Checklist
DSpace * Fedora * CONTENTdm * Digital Commons * Archivists’ Toolkit
Digital content creation/transformation tools
Research data analysis tools, such as SPSS, SAS and Nvivo
Voyager and Horizon
Drupal, WordPress, Joomla
Digitization, creating metadata, managing repositories and implementing preservation practices
Working knowledge of curation, including various media formats, curation workflows, data management principles, repository architecture,
search and retrieval technology, preservation strategies, applicable provisions of copyright laws, and academic/research policies and
procedures related to data management.
Project management skills
Source: Jeonghyun Kim, Edward Warga, William Moen. Competencies Required for Digital Curation: An Analysis of Job Advertisements, International Journal of Digital Curation, 2013, Vol. 8, No. 1, pp. 66-83
Oh, just a few skills required …

72. Q & A
What have we not addressed yet?

73. Thank you
Please keep in touch! #DAMNY @dhegley