This document outlines five paths that Sitecore, a web content management company, recommends for organizations to profit from Web 2.0: 1) Build trust and community between organizations and customers by engaging with customers online and giving them a platform to interact; 2) Enhance innovation through crowdsourcing ideas from customers and community collaboration; 3) Fuel word-of-mouth marketing by generating content customers want to share and making it easy for them to do so; 4) Gain deeper customer understanding from user-generated content and continuous feedback; 5) Improve customer service and satisfaction by empowering customers to help each other.

1. Sitecore 5 Paths to Web 2.0 profit

3. Key Sitecore customers

5. Now is the perfect time for Web 2.0

17. Social computing changes how enterprises innovate February 2006, Forrester Big Idea “Social Computing”

32. Questions? Darren Guarnaccia [email_address]