SlideShare uma empresa Scribd logo
1 de 56
Data Visualization The Ideas of Edward Tufte
Graphical Excellence
Graphical Integrity
$0 $(11,014) $(11,014)
Lie
Lie Factor 𝑆𝑖𝑧𝑒 𝑂𝑓 𝐸𝑓𝑓𝑒𝑐𝑡 𝑆h𝑜𝑤𝑛 𝐼𝑛 𝐺𝑟𝑎𝑝h𝑖𝑐𝑆𝑖𝑧𝑒 𝑂𝑓 𝐸𝑓𝑓𝑒𝑐𝑡 𝐼𝑛 𝐷𝑎𝑡𝑎  
Lie Graphical Increase = 783% Lie Factor=14.8 Data Increase = 53%
Truth
Graphical Change = 527% Lie Factor=2.8 Data Change = 188%
Graphical Change = 27,000% Lie Factor=48.8 Data Change = 554%
Context
Before stricter enforcement After stricter enforcement
NY MA CT RI
Principles of Graphical Integrity Data Representations proportional to Data Real dollars, instead of deflated dollars #Dimensions in graph = #Dimensions in data Provide context
Data-Ink
Data-Ink Ratio = 𝐷𝑎𝑡𝑎 𝐼𝑛𝑘𝑇𝑜𝑡𝑎𝑙 𝐼𝑛𝑘  
Principles Above all else, show the data Maximize the data-ink ratio, within reason Erase non-data-ink Erase redundant data-ink Revise and edit
Chart JunkVibrations, Grids, and Ducks
Vibrations
Worst. Graph. Ever.
Multifunctioning Graphical Elements

Mais conteúdo relacionado

Destaque

Gang announcements 2010 10
Gang announcements 2010 10Gang announcements 2010 10
Gang announcements 2010 10
David Giard
 
Managed Extensibility Framework 2010 01
Managed Extensibility Framework 2010 01Managed Extensibility Framework 2010 01
Managed Extensibility Framework 2010 01
David Giard
 
Cultural Quiz - Across Borders
Cultural Quiz  - Across BordersCultural Quiz  - Across Borders
Cultural Quiz - Across Borders
Stuart Friedman
 
Verb To Be
Verb To BeVerb To Be
Verb To Be
iurims
 
50 words powerpoint Cloie
50 words powerpoint Cloie50 words powerpoint Cloie
50 words powerpoint Cloie
mrrobbo
 
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Liana Lignou
 

Destaque (20)

Gang announcements 2010 10
Gang announcements 2010 10Gang announcements 2010 10
Gang announcements 2010 10
 
Koongo - De universele product export
Koongo - De universele product exportKoongo - De universele product export
Koongo - De universele product export
 
20/20 Web2.0 Tools
20/20 Web2.0 Tools 20/20 Web2.0 Tools
20/20 Web2.0 Tools
 
Managed Extensibility Framework 2010 01
Managed Extensibility Framework 2010 01Managed Extensibility Framework 2010 01
Managed Extensibility Framework 2010 01
 
The Business of Mobile Apps
The Business of Mobile AppsThe Business of Mobile Apps
The Business of Mobile Apps
 
DeakinPE Session
DeakinPE SessionDeakinPE Session
DeakinPE Session
 
Cultural Quiz - Across Borders
Cultural Quiz  - Across BordersCultural Quiz  - Across Borders
Cultural Quiz - Across Borders
 
Speech Understanding – The Key To Unlocking Clinical Knowledge Delivering Sa...
Speech Understanding – The Key To Unlocking Clinical Knowledge  Delivering Sa...Speech Understanding – The Key To Unlocking Clinical Knowledge  Delivering Sa...
Speech Understanding – The Key To Unlocking Clinical Knowledge Delivering Sa...
 
Irony Assignment
Irony AssignmentIrony Assignment
Irony Assignment
 
Verb To Be
Verb To BeVerb To Be
Verb To Be
 
Connected Care and the Patient Experience
Connected Care and the Patient ExperienceConnected Care and the Patient Experience
Connected Care and the Patient Experience
 
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il Vino
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il VinoVota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il Vino
Vota l’Etichetta del Vino della Valle dei Templi di Agrigento e Vinci il Vino
 
Μαθαίνοντας από τα λάθη μας - Μέρος 1ο
Μαθαίνοντας από τα λάθη μας  - Μέρος 1οΜαθαίνοντας από τα λάθη μας  - Μέρος 1ο
Μαθαίνοντας από τα λάθη μας - Μέρος 1ο
 
50 words powerpoint Cloie
50 words powerpoint Cloie50 words powerpoint Cloie
50 words powerpoint Cloie
 
QR Codes in Education
QR Codes in EducationQR Codes in Education
QR Codes in Education
 
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
Σχεδίαση Εκπαιδευτικών Ιστοσελίδων. Κανόνες και καλές πρακτικές.
 
El lenguaje y la comunicación
El lenguaje y la comunicaciónEl lenguaje y la comunicación
El lenguaje y la comunicación
 
Scaling habits of ASP.NET
Scaling habits of ASP.NETScaling habits of ASP.NET
Scaling habits of ASP.NET
 
Management Framework
Management FrameworkManagement Framework
Management Framework
 
Where In The Us
Where In The UsWhere In The Us
Where In The Us
 

Mais de David Giard

Mais de David Giard (20)

Data Visualization - CodeMash 2022
Data Visualization - CodeMash 2022Data Visualization - CodeMash 2022
Data Visualization - CodeMash 2022
 
Azure data factory
Azure data factoryAzure data factory
Azure data factory
 
Azure functions
Azure functionsAzure functions
Azure functions
 
University of Texas lecture: Data Science Tools in Microsoft Azure
University of Texas lecture: Data Science Tools in Microsoft AzureUniversity of Texas lecture: Data Science Tools in Microsoft Azure
University of Texas lecture: Data Science Tools in Microsoft Azure
 
University of Texas, Data Science, March 29, 2018
University of Texas, Data Science, March 29, 2018University of Texas, Data Science, March 29, 2018
University of Texas, Data Science, March 29, 2018
 
Intro to cloud and azure
Intro to cloud and azureIntro to cloud and azure
Intro to cloud and azure
 
Azure and deep learning
Azure and deep learningAzure and deep learning
Azure and deep learning
 
Azure and Deep Learning
Azure and Deep LearningAzure and Deep Learning
Azure and Deep Learning
 
Custom vision
Custom visionCustom vision
Custom vision
 
Cloud and azure and rock and roll
Cloud and azure and rock and rollCloud and azure and rock and roll
Cloud and azure and rock and roll
 
Own your own career advice from a veteran consultant
Own your own career   advice from a veteran consultantOwn your own career   advice from a veteran consultant
Own your own career advice from a veteran consultant
 
You and Your Tech Community
You and Your Tech CommunityYou and Your Tech Community
You and Your Tech Community
 
Microsoft Azure IoT overview
Microsoft Azure IoT overviewMicrosoft Azure IoT overview
Microsoft Azure IoT overview
 
Big Data on azure
Big Data on azureBig Data on azure
Big Data on azure
 
Microsoft azure without microsoft
Microsoft azure without microsoftMicrosoft azure without microsoft
Microsoft azure without microsoft
 
Azure mobile apps
Azure mobile appsAzure mobile apps
Azure mobile apps
 
Building a TV show with Angular, Bootstrap, and Web Services
Building a TV show with Angular, Bootstrap, and Web ServicesBuilding a TV show with Angular, Bootstrap, and Web Services
Building a TV show with Angular, Bootstrap, and Web Services
 
Effective Data Visualization
Effective Data VisualizationEffective Data Visualization
Effective Data Visualization
 
Angular2 and TypeScript
Angular2 and TypeScriptAngular2 and TypeScript
Angular2 and TypeScript
 
Containers
ContainersContainers
Containers
 

Último

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Último (20)

Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​Elevate Developer Efficiency & build GenAI Application with Amazon Q​
Elevate Developer Efficiency & build GenAI Application with Amazon Q​
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 

Data visualization

Notas do Editor

  1. Hand-drawn graph from the 1880’s, showing Paris train schedule.Attributed to the French engineer Ibry.Source: E.J. Marey, La Methode de Graphique (Paris, 1885)
  2. William Playfair (1759-1823)3 series over time:-Wheat prices-Labor wages-Monarch
  3. From 1960 census:# of families per county with very low income (<$3,000)# of families per county with very high income (>$10,000)
  4. Charles Joseph Minard, French Engineer, 1781-1870“It may well be the best statistical graphic ever.” – TufteTan line = Napoleon’s march to Moscow in the winter of 1812. (422,000 men – 100,000 men)Black = Napoleon’s retreat to Poland. (422,000 men – 100,000 men)Width of lines represents size of army. (100,000 men - 10,000 men)Bottom line is linked to lower graph, showing dates and temperatures (very cold winter)Auxiliary troop movements are shown.Crossing Berzina River was a disaster.Variables: -Size of army -Location -Direction of movement -Temperature -Dates
  5. From NY Times, 1978Fuel economy standards increased by 53%Graphic shows fuel economy increased by 783%Lie factor = 14.8
  6. From NY Times, 1978Fuel economy standards increased by 53%Graphic shows fuel economy increased by 783%Lie factor = 14.8
  7. From TheLos Angeles Times, 1979Lie factor = 2.8(also horizontal spacing of X-axis is wrong)
  8. Time, 19791-dimensional data is shown as 3-dimensional objectsIncrease of 454% is shown as volume increase of 27,000%Lie factor=48.8, a record!
  9. Source: Washington Post, 1979Graphic suffers from bias of 2-dimensional figures representing 1-dimensional data points.But also represents Nominal dollars – not Real (or inflation-adjusted) dollars
  10. Source: Sunday Times (London), 1979
  11. New York Times, 1978
  12. Data-ink = ink that directly shows the data and will result in loss of data if erasedAll else = decorations, metadata and redundant data.Proportion of a graphic’s ink devoted to the non-redundant display of data-information.1.0 – proportion of graphic that can be erased without loss of data-information
  13. Duck-shaped building in Flanders, NY3 types of chart junk:1) Unintentional optical art2) Grid3) Self-promoting graphical duck
  14. Moire’ EffectGraphic appears to vibrate or shimmer