Media and medicine

How to Use the Media To Your Advantage: Practical Tips for Family Physicians April 27, 2007 National STFM, Chicago Lee Radosh, MD, FAAFP Associate Director, Family Medicine Residency Reading Hospital and Medical Center, Reading, PA [email_address] Jodi Radosh, PhD Associate Professor of Communications Alvernia College, Reading, PA [email_address]

Who We Are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Are You Here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Examples: What To Promote ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ways To Promote ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pitching The Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Convey The Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Whom To Contact? When? ,[object Object],[object Object],[object Object]

TV Reporter Schedules ,[object Object],[object Object],[object Object],[object Object],[object Object]

Before The Interview - Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Before The Interview – Background Info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

It’s YOUR Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interviews: Think First ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Talk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Look ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Where To Look ,[object Object],[object Object]

News/Press Releases: How You Can Notify The Media

News/Press Release - Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Write a Press Release - 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How To Write a Press Release - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Press Release - Pointers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Crisis Management ,[object Object],[object Object],[object Object],[object Object],[object Object]

General Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Choose the Angle ,[object Object],[object Object],[object Object]

Choose the Angle: Where is the Story Heading? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cautions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Caution - 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Homework ,[object Object],[object Object],[object Object]

Practice ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Practice 2

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! The Media with their press passes . . .

Media and medicine

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Media and medicine