Overview of Strategic Management and Planning

1. PGDP514
Strategic Planning
and Management

2. Admin
• eFundi?
• Penzu?
• ACDS user account
• Office hours - please make
appointment with Suna
Meyer (
suna.meyer@nwu.ac.za)
• SASDiR.org

3. Study materia
•
Study Guide
•
Prescribed book
ROSSOUW, D., LE ROUX, S.J.,
GROENEWALD, D. & KRUGER, S. (ed).
2003. Strategic Management: An Applied
South African Perspective.
Claremont:
New Africa Books. (or newer edition).

4. Evaluation and
assessment
• Participation mark = 25%
• Assignments = 25%
• Examination = 50%
• Sub minimum = 40%

5. Module outcomes
•
to
apply strategic planning competencies
designing
strategies
for
systems,
policies
and
effective
disaster
risk
management; and
•
apply appropriate systems-thinking to
business,
operations,
behavioural,
marketing, strategic and entrepreneurial
processes.

6. Unit 1: Overview of SM
Unit 2: Environmental scanning
and analysis
Unit 3: Scenario based planning
Unit 4: Internal analysis
Unit 5: Systems theory
Unit 6: Strategic intent
Unit 7: Strategy formulation
Unit 8: Strategic plans/maps
Unit 9: DRR and CCA strategies
Unit 10: Strategy
implementation
Units

7. What does it mean to be
“strategic”?

8. Strategic
First used in military terms.
Literally: “art of generals” [strategos]
“to have a plan to overcome the enemy”
identification of long-term main, goals and
interests;
with the intent on achieving these;
using a set of “tools”, processes and planning.

9. What is strategic management
then?

10. Strategic Management
Management tool - a means to an end and
not the END itself.
Formulation, implementation and
achievement of an organisation’s mission,
vision, aims, strategies, goals, and objectives,
within dynamic and changing environments.
“Moving” an institution from a
“current” to “desired” state.

11. Why strategic
management?
Response to internal and external environments
(SWOT).
Gives direction.
Focusses energies.
Provides common aims and objectives.
Ensure cost-effectiveness and allocation of
resources.
Proactive management style.

12. http://www.youtube.com/watch?
v=sU3FLxnDv_A

13. Strategic management process
Mission statement (where are we going?)
Where are we now?
Environmental scanning (internal/external)
SWOT analysis
Where do we want to be?
Long-term strategic objectives.
Identify short term goals (SMART).
Implementation at levels of management (operational, tactical,
strategic)
Programmes and projects (management)
Tracking, evaluating, changing, adapting.

14. Learning Journal Entry
Read Chapter 2 of the
prescribed book.
Formulate a vision and
mission for an
organisation you are
familiar with: sports
club, business, school,
ice cream vendor,
website, etc…
Due: 12 February 2014

15. For next week
Work through Unit 2: Environmental scanning and analysis.
Work through Unit 2: Environmental scanning and analysis.
READ Chapter 3 and 4 of book (additional reading of Unit 2).
Group discussion class in groups (35 min discussion, 5 min
presentation and questions).
Questions to be answered:
What are the different “environments” of environmental
scanning?
What is the role of a SWOT tool and how would you apply
it?
How does functional and value-chain analysis differ?
How would you typically apply the environmental
scanning process to disaster risk reduction and climate
change adaptation?