Meredith Trainor and Devon Smith presented a 3 step social media strategy for Vocalo.org. Step 1 focuses on converting passive users to engaged users by moving them up the engagement ladder. Step 2 aims to increase listenership by expanding the community. Step 3 seeks to empower the community to achieve Vocalo's mission. The presentation provided implementation details including costs, rollout strategy, and managing organizational capacity to execute the plan.