Arts and Social Media
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The document analyzes social media usage patterns among 207 arts organizations. It finds that most organizations are active on Facebook and Twitter, with median monthly activity on each. Facebook pages see the most engagement when they are larger, customize their URL, and link to Twitter. On Twitter, more frequent tweeting correlates with higher follower engagement. The document also examines organizational usage of YouTube, Flickr, Foursquare, and blogs, noting typical levels of activity and factors associated with higher viewer/subscriber engagement on each platform.
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Arts and Social Media
- 1. Social Media & the Arts Measuring the field @devonvsmith
- 2. 207 arts organizations 39% Bay Area; 7% international; 54% rest of US as of April 13, 2011 benchmark yourself at bit.ly/ArtsBenchmark Salim
- 3. Atlanta Jewish Film Festival 18th Street Art Center Electric Works Anna Crucis Women's Choir Bay Area Video Coalition Berkeley Art Center Jewcy Bay Area Men's Symphony Center for Asian American Media di Rosa manilatown Heritage Foundation Boston Gay Men's Chorus DC Short Film Festival Headlands Rayko Photo Center Chanticleer Frameline Mattress Factory San Francisco AIDS Foundation Choral Arts Full Frame Documentary Film Festival Montalvo Arts Center San Francisco Center for the Book Folsom Street Fair Hewbrew University of Jerusalem Richmond Art Center SF CameraWork Gay Men's Chorus Los Angeles Israel Film Center Root Division TED Gay Men's Chorus of Washington DC ITVS San Francisco Museum of Modern Art The Crucible Golden Gate Men's Chorus Jewish Music Festival Mill Valley Film Festival film San Jose Institute of Contemporary Art SOM Arts Heartland Men's Chorus Lesbian and Gay Chorus of San Francisco Other Israel Film Festival Outfest chorus london gay men's chorus New York City Gay Men's Chorus San Francisco Film Society Resounding Harmony San Francisco Jewish Film Festival Spielberg Jewish Film Archive other Seattle Men's Chorus Straight No Chaser The Jewish Theatre Toronto Jewish Film Festival museum/ The San Francisco Gay Men's Chorus Turtle Creek Chorale UK Jewish Film Festival gallery Twin Cities Gay Men's Chorus 207 Vocal Essence African American Arts and Culture Complex Arthouse at the Jones Center Arts and Services for Disabled Inc cultural dance Arts Project Australia AS220 CounterPulse center Alonzo King Lines Ballet Creative Clay Creative Growth theatre Asian Improv Arts Australian Dance Theatre CreativeTime Adventure Theatre AXIS Dance Creativity Explored Barrel of Monkeys Bill T Jones Cultural Development Corporation of DC Bay Area Children's Theatre Candoco DiverseWorks Djerassi Resident Artists Program Center for Dance in the West Children's Theatre festival Chitresh Das Dance Company Company Ballet Fountain Gallery Children's Theatre of Charlotte arts Dancing Wheels Gallery 16 Children's Theatre of San Francisco David Dorfman Dance Hyde Park Arts Center Indefinite Arts Society Childs Play Coterie Theatre services Bric Arts Destiny Arts Diablo Ballet Bumbershoot Intermedia Arts Dallas Children's Theatre A.R.T./New York City Parks Summer Stage Diavolo Intersection for the Arts Discovery Theater Alliance for Arts Grand Performances Evidence Dance Company Intuit: Center for Intuitive and Outsider Art Emerald City Theatre Americans for the Arts Hardly Strictly Bluegrass Full Radius Dance Janet Pomeroy Center First Stage Arts Boston Levitt Pavilion Pasadena Joe Goode Performance Group Japanese Cultural Community Center Hawaii Theatre for Youth Arts Council Silicon Valley lincoln center Liss Fain Dance Jewish Community Center of San Francisco HERE Arts Center Arts Orange County Luminato Liz Lerman Dance Exchange Kala Art Institute Imagination Stage Austin Creative Alliance Monterey Jazz Festival Luna Dance Institute La Pena Kearny Street Workshop Chorus America Outside Lands Margaret Jenkins Dance Center Mission Cultural Center Malonga Center Dancers' Group Power to the Peaceful Festival Marie Chouinard Museum of Craft and Folk Art Missoula Children's Theatre Fractured Atlas Ravinia Festival Mark Morris Dance Group Needles and Pens Nashville Children's Theatre LA Stage Alliance Redlands Bowl Parsons Dance Niad Art Center PS 122 League of Chicago Theatres San Francisco International Arts FestivalRepertory Dance Theatre Pure Vision Arts Ritual Project National Endowment for the Arts San Francisco Jazz Robert Moses Kin Real Art Ways Roundhouse Philadelphia Cultural Alliance San Jose Jazz Sean Curran Southern Exposure Rude Mechanicals Pittsburgh Arts Council SFCAT Carnaval Shen Wei Dance The Lab Seattle Children's Theatre Showup.com Stern Grove Festival Stephen Petronio UC Berkeley Art Museum Sojourn Theatre Theatre Bay Area SXSW Stop Gap Visionaries and Voices St Ann's Warehouse Theatre Communications Group Treasure Island Festival STREB VSA Hawaii Stage One Theatre Development Fund Winnipeg Folk Festival Susan Marshall VSA North Fourth The Black Rep Theatre Puget Sound Wolf Trap Foundation Trisha Brown Company Yerba Buena Center for the Arts The Children's Theatre Toronto Alliance for the Performing Arts Yerba Buena Gardens Festival Urban Bush Women Youngstown Cultural Arts Center The Paper Bag Players World Arts West
- 4. Build relationships, not one night stands* Why do you talk so much about frequency? *but it’s okay to be promiscuous
- 6. Number of social networks orgs are active on
- 9. User Activity Monthly Median Max 858 82 101 All Time 69,708 19,239 4,281 217
- 10. correla'on correla'on does not imply does not causa'on imply causa'on
- 11. 30 days
- 12. Median page updated every other day
- 13. More Posts More Engagement
- 14. Pages with custom URLs tend to be larger Median Likes Median Comments/Post Any page with > 30 users can set their custom URL at facebook.com/username Profiles can be converted to pages at facebook.com/pages/create.php?migrate
- 15. 4% have a welcome Tab, 6% don’t land on wall Median Likes
- 16. Twitter 10 days
- 17. Median org tweets daily
- 18. More Tweets More Engagement
- 19. ~7% of followers will add you to a list
- 20. Linking Facebook to Twitter decreases engagement
- 21. YouTube 1 Year
- 22. Median org uploads 1 video / month
- 23. More uploads More views
- 24. Length of video doesn’t matter 208 off Broadway theatres October 2010, top 50 videos > 10,000 views
- 25. Diverse types of video are popular 208 off Broadway theatres October 2010, top 50 videos > 10,000 views
- 26. Older males are most prevalent viewers 208 off Broadway theatres October 2010, top 50 videos > 10,000 views
- 27. Most (but not all) views happen on YouTube 208 off Broadway theatres October 2010, top 50 videos > 10,000 views
- 28. Flickr 1 Year tibchris
- 29. Median org uploads 20 photos / month* *but not evenly distributed
- 30. More uploads More views
- 32. Median venue has 21 check-ins Venues that have been claimed have 3x more check-ins
- 33. 16% of claimed venues offered a special Median check-ins per person = 1.7
- 35. Only 5% of venues have less than 4 stars Venues with more reviews have fewer stars Venues that have been claimed have 4x more reviews
- 36. Blogs 3 months
- 37. Median org has 7 subscribers *Google Reader accounts for ~50% of all RSS subscribers
- 38. More Posts More Engagement On average 1 comment per post
- 39. yourwebsite.org/blog tends to have more subscribers & engagement
- 40. 30% of orgs active on other social networks