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(2006) Building a Pyramid: Working Towards an Integrated Identity

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Devendra Shrikhande
Devendra Shrikhande

(January 2006) A perspective on the process of integration for marketing and communications. Covered the mechanics and basic rules to deliver long term value.

Educação
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Summary ,[object Object],[object Object]
Quick Audience Survey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The (First) Cliché ,[object Object]
The (Second) Cliché ,[object Object],[object Object]
Today’s Mantra ,[object Object],[object Object]
What is Integrated Marketing Communications? ,[object Object],[object Object]
Quick Question ,[object Object]
What is Integration? ,[object Object],[object Object]
An Eye-Q Test
 
 
 
 
 
 
 
Institution: Integrated Environment ,[object Object],[object Object]
(Another Mantra) The Cross-currents of Success ,[object Object]
Organizing a Policy ,[object Object],[object Object]
Building a Policy ,[object Object],[object Object],[object Object],[object Object]
IM is key to IM ,[object Object],[object Object],[object Object],[object Object],[object Object]
Policies : Quality Control ,[object Object],[object Object],[object Object]
QC : Build resources ,[object Object],[object Object],[object Object]
QC : Suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object]
 
 
IM and the Lifecycle ,[object Object],[object Object]
 
A Relay Marathon or a Marathon Relay ,[object Object],[object Object],[object Object]
Messages & Channels ,[object Object],[object Object],[object Object],[object Object]
Messages & Channels ,[object Object],[object Object]
Admitted Students Howard Payne University
www.myhpu.com – Close up
www.miami.edu/futurecanes
Northwest College – Programs Page
Programs Page Close Up www.northwestcollege.edu
Parting Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object]

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(2006) Building a Pyramid: Working Towards an Integrated Identity